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Entrepreneurs often don't understand the value of graphic design. People like me don't understand the world of freelancing. So when I met Rose, who is building a freelancing graphic design career in her spare time and mostly working with entrepreneurs, engineers and scientists, I figured there was an interesting conversation to be had.Rose works as a graphic designer in her spare time, a nice complement to her career in marketing. It is an interesting story of how she found her first few clients to actually turn her passion into a side-business.She also filled me in on what you need to know when you’re starting a venture and developing your branding: entrepreneurs are often strapped of cash and inexperienced with branding -- often thinking they just need a logo, when really a cohesive design goes much deeper.So, enjoy going deeper into episode 5 of the people helping people podcast, exploring graphic design for entrepreneurs. You can find out more about Rose Buoni on her website chromarosa.com.Read Full Transcript[00:00:00] Adam: welcome to that people helping people podcast where we discuss culture, social change, entrepreneurship, and basically anything go where people are helping people make awesome stuff happen. I'm your host, Adam, Maurice. And today I'm very excited to be here with Rose and we're going to be talking about graphic design, entrepreneurship, starting on freelance business and what it takes to start something on your own.[00:00:36] So I met Rose a few weeks ago and, uh, the CSCA was having their monthly talk. And she's starting her own freelancing and a part time and she's been doing some great stuff.[00:00:46] Rose: So, hi, welcome. Hi. Thank you. I'm excited.[00:00:50] Adam: So let's start off. I'm curious a little bit. What's been going on with your, your freelancing work?[00:00:55] I know you, you have a full time job and then in your part time you've been building up a[00:00:59] Rose: freelancing career.[00:01:00] Adam: So[00:01:00] Rose: what does that look like? So I started part time about six years ago when I was in college. I started off really, really, really baby steps. I mostly was self-taught with graphic design too, so I started out not even thinking of it as a business.[00:01:20] At first. I started out doing. Things for friends who are in bands, they see the cover or something like that, so invitations, things, different labels, reading cards, and then it became clear that I really liked doing it and I wanted to do things that challenged and inspired me, and it became clear maybe a couple of years into it that.[00:01:45] I wanted to make money doing it. So I began doing more logo work and more poster work and kind of getting in touch more with different networks of people beyond family and friends. And so I went to Ohio state, so I had an Ohio state network, and then I was studying English actually. So I work in marketing and I also do graphic design.[00:02:11] So it began there. In school when I was thinking about how my English degree would be complimented so well through visual communication. So it just kind of was born naturally that way. And then, yeah, after I graduated, I kept with it still very, very part time. Couple of years ago, I started getting people who I didn't necessarily know that well, but were still part of my professional or Ohio state network.[00:02:41] Contacting me asking for something. So I think there were a couple of people that I was in classes with at Ohio state, a couple of people that I knew socially from Ohio state, a couple of people that are in different professional organizations. In different community groups. So 2015 was when I started taking it more seriously and trying to figure out what to charge and how often to do freelance work too, because since I do have a full time job, I was thinking a lot about that at that time.[00:03:15] And t