Me, Inc. w/ Dr. Ray Sylvester

11/17/20 • 62 min

Dr. Ray Sylvester is an Associate Professor of Marketing & Personal Branding at Anderson University. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University in Wycombe, England outside London and co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding, is published through academic books in both the US and the UK, and is a Chartered Marketer. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians.
In this episode, we talk about personal brand, personal identity, and ways to use the two to create value. Ray explains the depths one must go to truly understand themselves before they can harness their identity and create a strong brand.
Mentioned In This Episode:

Previous Episode

Paying Your People w/ Mary Mosqueda

Mary Mosqueda is the Practice Leader for Lockton's Total Rewards & Compensation Practice. With over two decades of experience in compensation, human resources, and work/life programs, she is an expert at designing and implementing compensation, executive compensation, and total rewards programs for both public and private businesses. She is also a national speaker on these subjects and has her finger on the pulse of the shifting market dynamics and generational factors that drive these programs.
In this episode, Mary walks through the planning and reflective work needed before a company can build a successful compensation structure. We define a number of terms and talk about motivation, leadership, and the limits of pay on performance.
Mentioned In This Episode:

Drive by Daniel Pink (plus this video recap)
Conjoint Analysis
Terms We Define:

Next Episode

Resilience as a Team Sport w/ Buff Burkel

Buff Burkel is a Retired United States Air Force Colonel and inspirational/motivational speaker. On October 11, 2015, the helicopter she and eight others were flying in crashed inside a NATO compound in Afghanistan. The crash killed five of the passengers and injured four, including Buff, who was left with a severely broken neck (the same injury that paralyzed Christopher Reeve from the neck down). Bolstered by the support of her fellow survivors, her rescuers, and her family and friends, Buff made a full recovery and now travels the country sharing her story and the lessons she learned about resilience.

Mentioned in this Episode: