CivicCon: Joe Minicozzi talks about optimizing land value

Davis, a keynote speaker and bestselling author, spent three years crisscrossing the country searching for a common thread in ways thriving communities market themselves. He found most successful places have “staked a claim” and made themselves synonymous with an industry or lifestyle. In fact, through research he has found that communities that stake a claim earn over $3 billion more a year than comparable communities that don't.