Pegasus Podcast

Story 1. 📰🍿 The history of The Chronicle of the Horse, how it built the equestrian landscape we know today and how it is similar to Netflix!
Story 2. 🐴 📉 The equestrian sport in America is in decline and we need to fix it. If the participants drop too much, so too will the money we make from them.
Story 3. 🏦🛍 Word Equestrian Center's business model explained and how you can make money with your horse business by copying their model.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Ever wondered just how crucial nutrition is to a horse's health?
That’s the question our latest podcast guests want you to ask more often.
Mary Hartman and Olivia Sobczak are on a mission to make horses around America healthier, and it starts with what they’re eating.
Mary is the founder of StableFeed and Olivia is her first employee.
They’ve traveled all around the country to educate horse owners about the relationship between feed and their horses’ performance.
In this episode, we discuss:

• Why “zero waste” products can actually hurt the environment.
• How to stand out in a fiercely competitive market.
• Why sponsoring at smaller events is a more effective strategy.
• What big feed companies are most afraid of.
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.
As the founder of Equine Residences, Andrea Knowles is redefining the equestrian landscape with her innovative facility designs.

Combining technology, design, and horse-savvy knowledge, she crafts beautiful and beneficial environments for both horses and their humans, ensuring the health and wellness of all involved.
Join us as we delve into the specifics of how Andrea utilizes artificial intelligence to bring her visionary designs to life.

From exploring the bond between young girls and horses, to the transformative power of AI within the equestrian market, Andrea's insights are guaranteed to captivate.

In this episode, we discuss:

• How European equestrian facilities think more about building for the long term.
• Why every equestrian center needs a place for both riders and non-riders to hang out.
• What companies in our space are eliminating the use of microplastics in facilities.
• How to get 40,000 Instagram followers in a year.
• And more.

As an avid eventer, you may have heard of the equine regenerative medicine device Pro-Stride APS® (autologous protein solution device) available through your veterinarian.

But did you know the company behind Pro-Stride has been by the side of horses and their caregivers for more than 70 years?

Be sure to visit ZoetisEquine.com or follow @ZoetisEquine on Facebook and Instagram to learn more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.
Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.
Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills.
Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry.
We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic.
Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.
Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement.
In this episode, we discuss:

• Why investing thousands a month in Instagram marketing can be worth it.
• How social media success doesn't grow overnight when it seems it does.
• Why Jim shares so much training for free.
• And more.

Before you listen...Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.
Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first time turnout after stall rest, farrier work and more?
Speak with your veterinarian to learn more about how this oral sedative prescription may help.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Liberty Getman, DVM, DACVS, Equine Technical Services, a distinguished board-certified equine surgeon and sports medicine specialist, about how elite equine athletes are meticulously trained and cared for.
Learn the secrets behind maintaining a horse's health, addressing lameness, and optimizing performance, all while drawing parallels between human athletes and the athletic demands of the horses she treats.
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Every equestrian competitor knows, a great performance horse score requires the right balance of preparation, feel, and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders, and veterinarians for more than 70 years. With regenerative medicine devices like Pro-Stride APS, Zoetis is always by your side in the barn, down the centerline, and everywhere in between.

Be sure to Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

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Zoetis Equine Resources:

Blog by Dr. Getman on Caring for Elite Equine Athletes Competing on the World Stage
The Future of Equine Joint Management with Orthobiologics
Zoetis Equine Lameness Solutions
New Research Provides Clarity Around the Treatment of Equine Osteoarthritis
References in the Episode:
1. Linardi R, Dodson M, Moss K, et al. The effect of autologous protein solution on the inflammatory cascade in stimulated equine chondrocytes. Frontiers Vet Sci.
2019;6(64):1-9.
2. Bertone AL, Ishihara A, Zekas LJ, et al. Evaluation of a single intra-articular injection of autologous protein solution for treatment of osteoarthritis in horses. Am J Vet Res. 2014;75(2):141-151. doi: 10.2460/ajvr.75.2.141.
3. Muir R, Reisbig N, Baria M, et al. The concentration of plasma provides additional bioactive proteins in platelet and autologous protein solutions. The American J of Sports Medicine. 2019;47(8):1955-1963.
All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted.
© 2024 Zoetis Services LLC. All rights reserved. PRS-00082

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️