How Merchants Can Use Mobile to Stay Vital to the Customer Relationship
06/20/22 • 14 min
The fight for consumer mindshare is more competitive than ever. Customers are bombarded with messages in a number of different channels, and standing out among the noise can be difficult for merchants.
The key to doing so is to deliver targeted, relevant promotions and offers in the mobile channel at the right time. To learn exactly how merchants can accomplish this, PaymentsJournal sat with Amit Chhabra, Head of the QSR/Restaurant Merchant Subsegment at ACI Worldwide, and Don Apgar, Director of Merchant Advisory Services Practice at Mercator Advisory Group.
The fight for consumer mindshare is more competitive than ever. Customers are bombarded with messages in a number of different channels, and standing out among the noise can be difficult for merchants.
The key to doing so is to deliver targeted, relevant promotions and offers in the mobile channel at the right time. To learn exactly how merchants can accomplish this, PaymentsJournal sat with Amit Chhabra, Head of the QSR/Restaurant Merchant Subsegment at ACI Worldwide, and Don Apgar, Director of Merchant Advisory Services Practice at Mercator Advisory Group.
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