
Pattern Shift
Saskia de Feijter
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
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Top 10 Pattern Shift Episodes
Goodpods has curated a list of the 10 best Pattern Shift episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pattern Shift for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pattern Shift episode by adding your comments to the episode page.

# 27 - 10 tips to Make Time to Make
Pattern Shift
01/28/22 • 27 min
In my podcast A Smaller Life, I talk to makers and business owners in my industry (and sometimes beyond) about making conscious choices and growing your brand by actually going smaller.
In this episode, you’ll hear from ME! As I messed up my planning I had to go out of my comfort zone and record a solo show. I didn't want to just be babbling so I decided I'd give you something very valuable; 10 Tips to Make Time to Make, because I know all of us makers AND sellers can really use more time to make!!
I've made the 10 tips into a one pager, easy to print and use as a resource.
FREE DOWNLOAD
10 TIPS TO MAKE TIME TO MAKE
GET IT HERE!!
Find the Shownotes HERE!
Want to support the podcast, join the community, our Building Better Businesses Circle (the BBBC) or shop the collection of conscious products? Go to the portal to all things conscious at www.ja-wol.com
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

#62 - A Smaller Life is now: PATTERN SHIFT
Pattern Shift
05/26/23 • 4 min
As you might have heard in the last episode I did with my friend Zoe Edwards, A Smaller Life is evolving into a podcast that is similar but a bit different. I was always talking to and with crafters and business owners in the field, from now on I will focus more on providing business owners in the needlecraft industry with practical business insights and actionable tips to help you get out of the pull of the day-to-day swamp.
It will however still be interesting for crafters to see behind the curtains of businesses like yours. And I'm hoping that both crafters and business owners will send me voice messages ☞ and emails with their ideas and questions. So I can make my episodes even more to the point and helpful.
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
Pattern Shift
06/07/24 • 70 min
We also bring you the compelling stories of two business owners who transitioned from being self-taught in areas like marketing and photography to seeking professional help to streamline their operations. Hear from a talented knitwear designer who shares her strategies for balancing the creative and business aspects of her work and the empowering role of collaboration. Discover practical advice on building a long-term, sustainable business and the hurdles you must overcome to maintain your creative edge while growing your brand.
Finally, get inspired by Melinda, Silke from Funk Fiber, and Nora from Kitzgarn as they candidly discuss the realities of managing small businesses. They open up about the struggles of juggling multiple tasks, from marketing to administrative duties, and the crucial role of community support in navigating these challenges. This episode is a treasure trove of insights for any aspiring or current business owner in the textile industry, emphasizing the power of collective support and continuous learning. Tune in to hear these re
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

#3 (Pt2/2) - Linda de Ruiter - the Slow Wardrobe
Pattern Shift
10/22/20 • 31 min
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from... Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times?
Have a question? Want to leave a message? Want to read the transcriptions? Want to know more...
Find all the info in the show notes on my website:
There you can click the voicemail tab, or scroll down to leave a text message, I'd love to hear from you!
Find me at www.ja-wol.com and @jawolrotterdam on instagram.
This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more!
Click and Become a Patron!
Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true)
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

12/03/21 • 60 min
In this episode, you’ll hear from le Grande Dame of Wool, Clara Parkes.
Clare is a New Your Times bestselling author, speaker and wool advocate.
Oh m'gosh I had so much fun talking to Clara Parkes, our first conversation 'in sound' was awesome. Le Grand Dame of Wool has a way of talking about serious issues in such a fun way. This talk was recorded and shared with the Ja, Wol community in the late summer of 2021 but I'm so happy to share it with all of you now. We talk about trade offs, compromises we make as conscious knitters, how the industry is build and how we can keep it going and our heart's work; eating chips on you tube.
If you are interested in serious information, packed in a bunch of laughter, this is your episode. It was wonderful to expand our Insta DM relationship to a visible and audible conversation.
I hope you'll love it as much as I did.
Enjoy!
Shownotes:
Allan Savory - TED talk on reverse desertification
Mary Portas - the Kindness Economy Podcast, episode with Sebastian Pole co-founder of Pukka tea
Priya Parker - the Art of Gathering book, website here
This is where you’ll find Clara's work
Website: www.claraparkes.comInstagram: @claraparkesC
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

11/05/21 • 62 min
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers
Pattern Shift
10/11/24 • 60 min
Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up for even greater things.
https://www.instagram.com/anna.allers/
https://linktr.ee/anna.allers
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

11/23/24 • 41 min
DOWNLOAD the Photoshoot Checklist HERE!!
SUMMARY
In this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.
We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget.
A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen!
FULL SHOW-NOTES WITH TAKEAWAYS + LINKS
BEST QUOTE FROM THIS EPISODE
- “It’s an investment, not an expense. It’s worth it and not as expensive as you think” – Saskia de Feijter, host
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Photoshoot Checklist HERE!!
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

03/01/24 • 44 min
Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor.
I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn from my adventures on Instagram and get a sneak peek into my upcoming Pinterest journey. Celebrate wins, big or small, and use feedback to continually refine your approach. Remember, selling isn't icky when it aligns with your values and feels like an extension of your genuine self.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

03/15/25 • 72 min
In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the power of understanding your brand identity. Whether you’re a maker, a fiber enthusiast, or a small business owner, this episode is packed with inspiration, practical takeaways, and a good dose of humor.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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FAQ
How many episodes does Pattern Shift have?
Pattern Shift currently has 97 episodes available.
What topics does Pattern Shift cover?
The podcast is about Leisure, Craft, Entrepreneurship, Diy, Podcasts, Small Business, Conscious Living, Business, Crafts and Knitting.
What is the most popular episode on Pattern Shift?
The episode title '#50 - Milestones: Maya @ Knit With Attitude goes Big + A Smaller Life's 50th Episode' is the most popular.
What is the average episode length on Pattern Shift?
The average episode length on Pattern Shift is 46 minutes.
How often are episodes of Pattern Shift released?
Episodes of Pattern Shift are typically released every 14 days.
When was the first episode of Pattern Shift?
The first episode of Pattern Shift was released on Aug 12, 2020.
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