Monica Long - SVP Marketing at Ripple - Cryptocurrency

06/28/19 • 23 min

Pattern Recognition - Investing in the Future

With a $19bn market cap, Ripple's cryptocurrency XRP is revolutionizing the global financial ecosystem. Monica Long, SVP Marketing at Ripple, demystifies what exactly Ripple is and does... and why their blockchain-based network is so disruptive. Additionally, she shares a few key patterns critical to evangelizing a new market, working with large financial partners, and navigating a complex regulatory system.

Previous Episode

Keith Belling - Founder at Popchips & RightRice - Food Innovation

What does the food innovation process look like? In our age of wellness-focused living, Keith Belling has helped pioneer better-for-you products in both the snack and pantry aisle. Keith shares how he and his team focus on scaling a brand's awareness via field marketing and targeted partnerships as well as how he thinks about forecasting supply/demand in the early innings of a CPG startup.

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Alex Garden - Founder at Zume - Revolutionizing the Food Supply Chain

Having raised at a unicorn valuation from SoftBank's Vision Fund and Kleiner Perkins, Alex Garden and his team at Zume are revolutionizing the way we consume food. In today's episode, Alex and I discuss everything from the unit economics of restaurant delivery to saving the world from global climate change. And within our broad conversation, we dive really deep into how Zume is using robotic preparation and mobile kitchen deliver to provide both consumers and restaurants with a higher quality, better tasting and cheaper experience. We also get into the nitty gritty of how Alex and his team think about KPIs and metrics, and how data-driven decisioning serves as the cornerstone of Zume’s business.