Rahul Vohra of Superhuman: How to create business products people enjoy using

09/21/21 • 37 min

Rahul Vohra of Superhuman has adopted some of the most cutting-edge approaches to making a business product people *want* to use, rather than have to use. In this episode, Mike Maples, Jr of FLOODGATE talks to Rahul about how any startup founder can apply the principles of game design to their products, and why this is becoming increasingly important in a world where users (rather than IT) increasingly decide which products win. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Previous Episode

Breakthrough Lessons: The Myth of TAM

The conventional thinking is that a big total available market (TAM) is one of the most important factors in startup success. But Julia Hartz's success at Eventbrite shows the limits of this thinking. In this Lesson of Greatness, Mike Maples Jr of Floodgate talks about the difference between available markets and potential markets and offers heuristics for determining the potential market for future breakthroughs. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Next Episode

Breakthrough Lessons: Apply Game Design to Business Software

Rahul Vohra shows us how game design can be used to make business products far more engaging and contribute to a state of flow. Since future success in business software and services is increasingly driven by product-led growth and bottoms-up adoption driven by end-users, mastering game design is vital for startups seeking greatness. In this lesson of greatness, Mike Maples, Jr talks about the specific and actionable steps you can take to harness the power of game design in your products. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!