Breakthrough Lessons: Price Before You Build

08/02/21 • 11 min

Most startups postpone pricing decisions until after the product is developed. They HOPE they can make money rather than KNOW they will at the outset. In this Lesson of Greatness, pricing guru Madhavan Ramanujam shows us that without a price, you literally don't have a product. Therefore, we should follow some of the best practices aligned with having the willingness to pay discussion early and in the most effective ways. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Previous Episode

Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price

New startups fail for many reasons. Perhaps the most obvious is they can't get people to pay the necessary price for their products. Madhavan Ramanujam's book Monetizing Innovation, is the foremost guide in the industry for startups who want to make pricing a core part of their success rather than an afterthought. In this interview, Mike Maples Jr of Floodgate talks to Madhavan about the key success factors as well as mistakes to avoid. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Next Episode

Julia Hartz: From Zero to One to IPO and Beyond

Eventbrite CEO Julia Hartz didn't start out life thinking she would be a tech founder, but she has achieved a feat that's very rare: Starting a great startup and going the distance, even past IPO. She also navigated one of the toughest setbacks in recent tech history when the COVID-19 pandemic jeopardized Eventbrite's entire business. In this episode, Mike Maples Jr interviews Julia Hartz to discuss what founders seeking greatness can learn from her varied experiences and choices along the way. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!