Future of Travel with Harley Davidson CEO Jochen Zeitz

Jochen Zeitz is a business leader, author, agent of change and the founder of Segera Retreat, the luxury lodge sitting on 50,000 acres in Laikipia, Kenya. At the young age of 30, he was appointed CEO of Puma where he turned the almost bankrupt brand into a global phenomenon. Years later, he followed his passion for art and conservation, and opened the Zeitz Museum of Contemporary Art Africa in Cape Town (Zeitz MOCAA) and the award-winning luxury eco-lodge Segera Retreat. He also started the B Team with Sir Richard Branson bringing together entrepreneurs to create long-term, global impact. He currently serves as the President, CEO and Chairman of the Board of Harley Davidson, a reflection of his passion for extraordinary brands and motorcycle riding. He co-wrote The Manager and the Monk: A Discourse on Prayer, Profit, and Principles and lives with the belief that business is a vehicle for good. His list of accomplishments is long, but his humility remains. It’s easy to see why he was listed by Conde Nast Traveler in 2019 as one of “The 44 People Changing the Way We Travel”.

In this episode, Jochen shares his multifaceted journey of transforming iconic brands into models of change. Through a life that defies conventional boundaries, he explains how tourism can serve as a conservation model and how he turned his vision of Segera into reality (it took 13 years for him to find a location that felt like home). He also reveals the fascinating story behind building a contemporary art museum in South Africa and explores the initiatives of the Zeitz Foundation, including the creation of an all-female ranger’s unit dedicated to protecting endangered rhinos. Listening to Jochen is inspiring as he reminds us of the power of tourism to change lives, and he instills hope through rewilding projects.

Plus- in Indagare Insights this week, Melissa will share details from our latest Indagare Sentiment Survey where we pulsed in with our Indagare community of travelers and collected their feedback and attitude on travel today, as well as her safari packing tips.

For more information about Jochen Zeitz and the conservation work of the ZEITZ foundation, visit zeitzfoundation.org.

To learn more about the Kenyan wildlife refuge at Segera Conservancy, the all-female ranger unit protecting rhinos, and what to expect during a stay at Segera, visit www.segera.com.

For more information about the B Team and to view its mission, history and leaders, visit https://bteam.org.

To explore the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) and its exhibitions in Cape Town, South Africa visit www.zeitzmocaa.museum.

For more information about The Long Run and its environmental initiatives around the world, visit www.thelongrun.org.

Jochen’s book with Anselm Grün, The Manager and the Monk: A Discourse on Prayer, Profit, and Principles, is available on