Passion to Purpose: The Power of Digital Marketing

What do you do when thing don’t go as planned? When you get knocked down? When doors close? What do you do? Do you stop. Do you give up? Or do you keep showing up? Moving forward, making adjustments along the way and finding new opportunities as they come?

My guest Jenna Leigh Miller is a multi-passionate business owner who found a way to magically combine all her passions into one amazing personal brand. Actor, singer, dancer, and social media manager Jenna is sharing her story; the good, the bad, and the ugly, and inspiring others along the way. Even after a serious injury tried to stop her in her tracks she kept showing up! We are talking all about the importance of showing up and the passion that drives it all.

Listen as we talk about the importance of showing up and how and turn anything into powerful on-brand content so that opportunities will find us and we’ll be ready to seize those opportunities when they are presented to us, because there is no luck only preparation meets opportunity.

Find Jenna online at:

Instagram: https://www.instagram.com/jennaleighmiller/

Website: https://www.jennaleighmiller.com

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

From winning your client over to keeping them for the long-term, it all comes down to understanding human behavior and psychology, we need to earn and keep their trust. That begins with marketing but it doesn’t end once you land the client.

From marketing to client retention, it’s all a human first approach, a relationship first approach. And relationship require understanding of both sides.

We not only need to understand our client’s biases but our own so we don’t get stuck in our ways, with both marketing and client relationships, it requires flexibility.

We don’t want you to miss any opportunities in winning, and keeping clients, so Ashley and I are diving into the psychology behind it all and how we became so passionate about the topic.

Ashley is the Owner and Founder of Beyond the PlanTM, a consulting practice that partners with firms to help advisors understand how their clients think, feel, and do money. As a therapist and financial behavior specialist, Ashley partners with advisory firms as their Financial Behavior Officer. providing client consultation, advisor coaching & training, facilitation & co-facilitation of client meetings, and onboarding assessments. Apart from helping firms to differentiate their services, Ashley’s main priority is helping firms improve their clients’ overall wellbeing.

In addition to her work with advisory firms, she is a speaker and teacher for Financial Behavior Keynote Group. She provides webinars, breakout sessions, and keynote presentations geared towards financial professionals.

Find Ashley online at:

1. Twitter: https://twitter.com/bamconsults
2. LinkedIn: https://www.linkedin.com/in/ashley-quamme
3. Beyond the Plan website: www.beyondthefp.com
4. Email: [email protected]

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

Do want to gain more recognition for your business online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.

During her corporate days, she was a TV reporter and news anchor for NBC and CBS stations across the country. She ended her full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine.

Now Cyndi helps businesses expertly craft a content marketing plan; A plan that grows the business you love and a community that loves your business back. And today we are talking about how to create content that aligns with your brand so you can show up authentically and attract the right audience.

For the easiest way to stand out on social media check out this resource from Cyndi! https://www.cyndizaweski.com/articles/stand-out-on-social-media

Find Cyndi online:

@ascent_storycraft on instagram

And at cyndizaweski.com

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. Find Lindsey online at the links below: Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

“You have something to say. You have a reason to say it - say it in a way that shapes attitudes and influences behaviors.”

Those are the words of Dr J Rodriguez, and my special guest

His fabulous family on LinkedIn knows him as: The Communication Consultant. And we are talking all about communicating online effectively to attract new business.

Dr. J helps caring people avoid the common traps that tear us apart by providing one-on-one coaching, workshops, and presentations to create a culture of belonging.

Stay tuned as we chat about how to share your passion for what you do while using empathy in your communication online and in turn, attract new business.

If you're curious for more about Dr J you can find him on LinkedIn and See what he can do to help you and your crew or visit his website linked in the description of this podcast. His award-winning work is based on original research, which will be published this year in 2023. I’d also like to recommend his Tedx talk we mentioned in our chat, which you can find linked here as well.

Dr J’s LinkedIn: https://www.linkedin.com/in/josé-i-rodr%C3%ADguez-phd/

Dr J’s Website: https://www.joserodriguez.solutions

Dr J's Tedx Talk: https://www.joserodriguez.solutions/media

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love.

With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online.

Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

Do you want to attract high ticket leads? Who doesn’t right?

But are your marketing efforts just not working to get you those high ticket leads or clients? Your copywriting, could be the issue.

Join me Lindsey Burda as I chat with my Guest Lewis Dalton. Lewis is an 8-figure copywriter and copywriting coach who teaches solopreneurs how to increase their clicks and conversions with timeless, data-driven copy. We also talk about using copywriting to create content that attracts those high ticket leads and email marketing strategies to attract hot buyers.

You can connect with Lewis or grab his free guide the storytelling framework at the links below.

Free Guide https://thepineco.com/35mil-storytelling-framework/

LinkedIn https://www.linkedin.com/in/lewis-dalton-3927391b8

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing