The Secret to Repurposing One Idea Into Weeks of Social Media Content

02/24/25 • 10 min

In this episode of the Painless Posting Podcast, host Maggie Carey tackles the common frustration of creating social media content that quickly fades into obscurity. Discover the magic of content repurposing to maximize your efforts by transforming one strong idea into various formats across multiple platforms, ultimately reaching broader audiences with less effort.

Maggie shares practical examples and a step-by-step workflow, highlighting the benefits of repurposing, favorite tools, and actionable steps to audit and reimagine your existing content. Learn how to turn one blog post into a week's worth of content, making content creation more efficient and impactful.

00:00 Introduction: The Content Abyss
00:49 The Power of Content Repurposing
01:35 Case Study: Sarah's Success Story
02:49 Why Repurpose Your Content?
04:08 Strategies for Effective Repurposing
04:51 Tools and Resources for Repurposing
05:29 Action Plan: Audit and Repurpose
07:03 Ultimate Repurposing Workflow
09:16 Conclusion: Work Smarter, Not Harder

Links to the tools I share in the podcast are:
•Painless Posting: www.painlessposting.com
•Canva: www.Canva.com
•Descript: www.descript.com/?lmref=jzXt0w
•Find more of my favorite tools at: masteritmedia.com/tools

► Keep Connected
@masteritmedia and @painlessposting on all major social media platforms.
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Previous Episode

Facebook is Deleting Your Live Videos—ACT NOW to Save Them!

In this SPECIAL episode of the Painless Posting Podcast, Maggie Carey discusses Facebook's significant policy change that impacts live videos on the platform. As of February 19th, 2025, all new live videos on Facebook will be automatically deleted after 30 days. Maggie explains multiple methods to save your live videos from deletion, including downloading them directly to your computer, transferring them to cloud storage, and converting them into Facebook Reels. She provides detailed, step-by-step instructions on how to download live videos for both personal and business pages, and introduces tools to help you save your entire account's content. Maggie also offers advice on postponing the deletion of live videos for an additional six months and highlights the importance of acting promptly to prevent loss. The episode concludes with practical tips on repurposing saved videos for continued engagement on social media.

00:00 Major Facebook Update: Impact on Live Videos

00:47 New 30-Day Limit for Live Videos

01:53 Options to Save Your Live Videos

02:48 Step-by-Step Guide to Downloading Videos

04:10 Transferring Videos to Cloud Storage

04:36 Converting Live Videos to Reels

04:46 Postponing Video Deletion

05:31 Downloading All Videos at Once

08:14 Final Tips and Recommendations

08:48 Conclusion and Call to Action

Here's a link to the announcement from Facebook!

https://about.fb.com/news/2025/02/updating-our-facebook-live-video-storage-policy/

Next Episode

5 Social Media Myths Killing Your Growth—Debunked!

Does social media ever feel like a mystery? One day, you're told one thing, and the next, it’s the complete opposite. So, how do you know what really works and what’s just bad advice?
In this episode, we’re breaking down some of the biggest social media myths that might be slowing you down. If you've ever wondered why your efforts aren’t paying off the way you expected, this one's for you.
🚀 What you’ll discover in this episode:
✔️ The biggest misconceptions that could be costing you growth
✔️ Why some “popular advice” isn’t as helpful as it sounds
✔️ What you should be focusing on to see real results
✔️ Simple strategies to make social media work for YOU
💡 Get ready for practical, no-fluff insights that will change the way you approach social media!
00:00 Introduction: Debunking Social Media Myths
01:06 Myth 1
02:28 Myth 2
03:59 Myth 3
05:42 Myth 4
07:35 Myth 5
08:47 Important final tip and freebie