S2E2 Cult Dynamics for Entrepreneurs: Fear, Reward, and the Business of Belief

What happens when genuine beliefs and good intentions transform into rigid control and manipulation? In this episode, Sarah Jenkins shares her unique experience growing up in a group that would later be recognized as a cult. But unlike the dark, harrowing stories you might expect, Sarah’s journey reveals a more complex reality—one where resilience, critical thinking, and a strong sense of self helped her see through the control.

From strict morning devotionals to enforced dress codes, Sarah uncovers the subtle psychological tactics cult leaders use to maintain authority and obedience. Yet, she also draws a fascinating contrast between fear-based control and the reward-driven systems, like those in Amway, that gave her a different perspective on motivation and loyalty.

As we dive deeper, we explore the powerful parallels between cult dynamics and business practices. How can structured routines shape personal and professional growth? What can entrepreneurs learn from the way cults build loyalty—and what ethical boundaries must never be crossed? Join us for a conversation that blends eye-opening personal stories with critical insights on leadership, motivation, and building strong communities with integrity.
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