Being Present, Staying Curious & Building Trust in Sales & Life with Brandon Casteel

In this episode of Owning Your Legacy, Laurette sits down with Brandon Casteel, vice president of partnerships at SPINS, to discuss the leadership tenets that have allowed him to build a successful, multi-decade sales career. They also discuss how SPINS is leveraging point-of-sale data to unlock powerful consumer insights.

Brandon is a master of building authentic relationships through trust, vulnerability, and curiosity, artfully moving past the surface to get to the heart of any conversation, whether it be with a team member, sales partner, or one of his five kids. This gift along with his concept of an “emotional bank account”—the idea that he is giving as much as he is receiving—makes him a standout partner, leader, and father.

Drawing from nearly 30 years of experience, Brandon now leads multiple teams at SPINS, a leading wellness-focused data technology company that provides retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industry.

In this episode of Owning Your Legacy:

• The importance of physical presence
• How to leverage curiosity as a leader
• Balancing your emotional bank account
• The value of performance improvement plans
• Using sales data to unlock powerful consumer insights

If you enjoyed the episode please share it with others, and rate, review, and subscribe wherever you get your podcasts. To learn more about me and how I am Owning My Legacy, you can find me on Instagram @LauretteRondenet and online at lauretterondenet.com.