OverDog: Dog Daycare & Boarding Business Tips

You and your business will always be limited by the knowledge you don’t have. The good news is that there’s no shortage of places to learn and expand your skills. To truly reach your full potential, you need a lifelong commitment to continued learning and education. The more information you have, the better equipped you’ll be, and the fewer mistakes you’ll make.
In this episode, Fern shares his five favorite books that will not only help you take your business to exciting new heights, but also enable you to grow and improve as a person.

If you don’t have a crystal-clear vision of where you want your business and life to be in the next few years, how do you expect to get there? In this episode, we’re diving into the concept of a vivid vision—a powerful tool that helps you define your future in detail so you can take the right daily actions to make it a reality. If you’ve ever felt stuck, unsure of what’s next, or caught up in the day-to-day grind, this is exactly what you need to get back on track.
You’ll learn how to craft a vivid vision that outlines your business goals, financial targets, team structure, and even personal aspirations. Plus, I’ll share how this process has transformed my own business and given my team a shared mission to work toward. It’s time to stop saying “one day” and start making today day one of building the future you actually want. Let’s get into it!

In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about being unforgettable. You’ll learn why simply having “satisfied customers” isn’t enough, and how creating bold, emotional, and consistent branding can leave a lasting impression on your clients. From logos to taglines to the tone of your messaging, discover how to shape every element of your business to cut through the noise and make people remember you.
But we’re not just talking theory — this episode is packed with real-world ideas to implement right away. Want to know how one business turned its boarding facility into a mini travel adventure for dogs? Or how simple gestures like surprise discounts and welcome kits can transform a customer’s perception? You’ll get examples from big brands that nailed the rebrand game, plus a roadmap for creating memorable experiences at every step of your customer journey. If you’re ready to stop blending in and start standing out, this one’s for you.

Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges.
In this episode we’ll explore some of the top pros and cons of working in a pet business and how you can take those and then make the good even better and the bad much less stressful.

If you are trying to build a business that is around for a long time you need to have a big picture mentality, doing things now that will set up your future success. That's exactly what creating and implementing brand awareness campaigns does for you and in this episode you'll learn not only how important brand awareness is but also exactly how you can increase the impression people of your business and keep you top of mind.