Writing a book to build authority and sell your service with Jennifer Jones

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In this episode, guest Jennifer Jones Zarcus, a writing coach and published author, shares her expertise in helping authors become happier, more productive writers.

Key Points:

• Helping Authors: Jennifer explains her approach to helping authors simplify the writing process and overcome their own obstacles. She emphasizes the importance of breaking down the writing process into drafting, sorting, and editing stages.
• Tips for Entrepreneurs: Jennifer provides advice for entrepreneurs to tell their stories through books by focusing on the process of organizing ideas. She compares writing to clearing out a wardrobe, with the initial step being to dump all ideas on the page.
• Benefits of Writing a Book: Jennifer and Nicole discuss the personal growth and self-discovery that can result from writing a book. Writing a book also provides evergreen content for marketing and social media purposes.
• Jennifer's Book and Writing Club: Jennifer's book, "There's a Book in Every Expert," guides readers from an initial idea to a ready-to-publish manuscript. She also recommends other resources for those interested in self-publishing, like her Entrepreneurs Writing Club, which offers support for various writing projects, including co-writing hours and guest expert sessions.
• Researching Victorian Medicine: Jennifer shares her passion for researching Victorian medicine and its surprising and fascinating aspects.
• Building Authority as an Author: Jennifer provides three tips for entrepreneurs looking to build their authority through writing: make a plan, start advertising your book, and get the support you need.

A published author and expert writing coach, Jennifer Jones has been helping people become happier, more productive writers since 2001.
She trained to teach writing during her Ph.D. at the University of California at Davis. She has taught at universities in the US and the UK, and now coaches consultants, coaches, and healers to write their credibility-building books.
Jennifer's book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When she's not talking about writing, she can often be found researching and writing about Vi

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