No One Called for Yelp

We react to the news that Yelp, in partnership with GoFundMe, created fundraising campaigns as “COVID-19 Small Business Relief” on behalf of businesses without prior consent. We also discuss the optics of fundraising and the importance of maintaining control over marketing your business, even when your business may be temporarily closed.

Resources:

GoFundMe - Search your business name and “Support [Business Name] COVID-19 Relief in [City]” to determine if this applies to your business
GoFundMe - Submit a request to claim your campaign (requires EIN and valid ID to opt in or out)

GoFundMe - The Small Business Relief Initiative & Fund FAQs

Yelp (3/24/20) - Helping local businesses raise money with up to $1 million in matching donations

TechCrunch (3/24/20) - Yelp and GoFundMe team up to promote local business fundraisers

TechCrunch (3/27/20) - Yelp pauses GoFundMe Covid-19 fundraising after opt-out outcry

CNBC (3/27/20) - Yelp created GoFundMe pages for small businesses without permission, then made it hard to cancel

Google - Find related images with reverse image search

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Edited for length and clarity.

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