Orthodontic Products Podcast

This episode of the Orthodontic Products Podcast, hosted by Alison Werner, focuses on the support services offered by the College of Diplomates of the American Board of Orthodontics (CDABO) to help orthodontists during the board certification process and throughout their careers. Featuring Jane Wright, DDS, MS, a board-certified orthodontist and CDABO Council member, the episode delves into various aspects of board certification and professional support.

Listeners will learn about:

🔹Wright's journey to board certification and her experiences with initial certification and recertification.
🔹The differences between the American Board of Orthodontics (ABO) and the College of Diplomates of the American Board of Orthodontics (CDABO).
🔹The resources and support provided by CDABO, including annual meetings with high-caliber lectures and family-friendly activities.
🔹The importance of board certification for enhancing professional credibility and confidence.
🔹How to join or reinstate CDABO membership and the value of maintaining membership for continuous professional development.

Wright emphasizes the benefits of CDABO's support services, including comprehensive preparation courses and an intimate, collegial atmosphere at annual meetings, which provide valuable opportunities for professional growth and networking.

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In the latest episode of the Orthodontic Products podcast, Tony Peniche, director of innovation at Peniche and Associates, talks about the ways that practices can get the most out of their marketing and branding budgets.

Peniche talks about how his firm succeeds in achieving an 85% case acceptance rate and how orthodontists can stop wasting money on purchases that are either overpriced or unproven to work.

Peniche addressed critical issues surrounding expenditure oversight and effective resource allocation. He emphasized the importance of the establishment of dedicated credit lines for marketing expenditures to uphold transparency and fiscal accountability. Additionally, Peniche underscored the necessity of scrutinizing expenditures on branded promotional items, urging practices to explore cost-efficient procurement channels directly from manufacturers.

Later he spoke about the pivotal role of harmonizing contemporary digital marketing methodologies with time-honored interpersonal approaches. By harnessing modern online approaches like social media and leveraging traditional relationship building methods, practices can strike a balance between modernization and personalized engagement.

Peniche also advocated for trusting in the process when working with a consultant and coming up with innovative methods to improve patient engagement and efficiency within a practice. He also encouraged practice owners to really consider who they were putting in crucial patient-focused positions where a positive interaction could be key to achieving more starts.

In this podcast episode, Stuart Frost, DDS, an orthodontist in private practice at Frost Orthodontics in Mesa, Ariz, joins host Alison Werner to discuss Ormco's Damon Ultima bracket system in an interview sponsored by Ormco. He highlights the benefits and evolution of the Ultima system, emphasizing its 3D control for better finishing and faster treatment times. Frost suggests that transitioning practitioners should prioritize continuing education to adapt to the new system effectively.

Key takeaways:

• Frost explains the benefits of passive self-ligation brackets, particularly the Ultima system's 3D control, which enhances finishing and treatment efficiency.
• The Ultima system, developed by Dr Damon, addresses challenges of passive self-ligation, offering improved rotation and torque control for better results.
• Frost recommends continuing education, such as Ormco's online courses and the upcoming Ormco Forum, for practitioners transitioning to the Ultima system to optimize their proficiency and patient outcomes. OP

In this episode, Brady Petersen, DMD, MS and Kory Grahl, DMD, FAGD, co-owners of the Las Vegas practice Orthobar, talk about the key role the Damon Ultima system played in launching their new practice.

In this episode of the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate explains how hidden credit card payment processing fees can affect a practice’s bottom line and what you can do to fix it.