Episode 34: Shana Daby, From Underwriting to Originating

09/21/22 • 58 min

Mordecai interviews top originator, Shana Daby of Greystone, in this 34th episode. Shana discusses her path from underwriter to originator, the similarities between selling and teaching, focusing on service, and her drive to take on the complex and "hairy" deals.
TIMESTAMPS:

02:00-05:07 Early Sales Experience

05:07-07:13 Transition into Lending

08:38-11:16 Selling vs Teaching: The Similarities

12:41-15:11 Selling the Long Term

15:11-20:07 Inflation

23:10- 30:03 Brokered vs Direct Business

30:04-32:59 Focus on Service Over Product

37:42-40:24 You Can Do Nothing Wrong and Still Lose

44:40-49:07 Accountability

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

09/21/22 • 58 min

Origination - Episode 34: Shana Daby, From Underwriting to Originating

Transcript

Mordecai Rosenberg00:00:14.580

Hey, it's Mordecai, and welcome back to the Origination Podcast where we speak to the top salespeople in the multifamily industry to try to understand what separates the top performers from the rest back. On this episode, I'll be speaking with Shana Daby, Shana is a managing director at Greystone. What's very interesting about Shana is that her path to origination was through a very accomplished career in underwriting. Now, there are lot

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