
#14 Ronald Van Den Hoff: When China stopped supplying, the German automotive industry came to a standstill (Dutch)
01/19/21 • 15 min
Ronald van den Hoff (Utrecht) is a trend watcher, public speaker, and the founder of Seats2meet, active in 8 countries as a new kind of meeting, work, and conference space. Ronald has a clear vision on the changes in this society which he calls 'society 3.0.' He is the author of the book Society 3.0: a movement, a guiding light, and a change agent in our ever dynamic world.
"People of my generation sometimes say that they 'go online.' But online and offline are one world, you're constantly connected. We realize that we have a choice, you can create value and exchange knowledge in the office, at home, or in another environment. The so-called third spaces. It becomes a mix."
"The value chain is vulnerable and is going to disappear, I have always said. It is painfully clear through Corona where our weaknesses lie. All products come from China, when that stopped at the beginning of the year, even the German automotive industry came to a standstill. We need to organize this differently, with value networks. We need to make much more use of collective intelligence, share information and trust each other in this."
Open up Digitals is a Fellow Digitals production.
Ronald van den Hoff (Utrecht) is a trend watcher, public speaker, and the founder of Seats2meet, active in 8 countries as a new kind of meeting, work, and conference space. Ronald has a clear vision on the changes in this society which he calls 'society 3.0.' He is the author of the book Society 3.0: a movement, a guiding light, and a change agent in our ever dynamic world.
"People of my generation sometimes say that they 'go online.' But online and offline are one world, you're constantly connected. We realize that we have a choice, you can create value and exchange knowledge in the office, at home, or in another environment. The so-called third spaces. It becomes a mix."
"The value chain is vulnerable and is going to disappear, I have always said. It is painfully clear through Corona where our weaknesses lie. All products come from China, when that stopped at the beginning of the year, even the German automotive industry came to a standstill. We need to organize this differently, with value networks. We need to make much more use of collective intelligence, share information and trust each other in this."
Open up Digitals is a Fellow Digitals production.
Previous Episode

#13 Felix Holzapfel: Digital transformation is no rocket science
German thought leader Felix Holzapfel (Cologne) is the founder of Quovabiz in Cologne, author of the bestseller ‘Marketing among Friends’ and a member of the 'Top 50 Global Thought Leaders in Digital Transformation.'
"Digital transformation? I don't like that term at all. In 1997 we were already talking about the same subjects, it's nothing new. We should talk more about change in general. Corona hasn't changed much. We were already working digitally last year, flight shaming already existed, and we wanted to slow down our lives to focus on what's really important. All this has only accelerated."
"Digital transformation is not rocket science. Go to the cause of your problem, share it if it's too big, and involve your employees. Rome wasn't built in a day, take your time. It's less about which people you need, it's about the mindset. Look for the right mix of people and make sure they feel involved. Including the people who are in contact with your customers!"
Open up Digitals is a Fellow Digitals production.
Next Episode

#15 Cyril Coste: If you haven’t started your digital transformation journey, you’re in big trouble
Cyril Coste (London) is a French digital expert. Cyril is #1 on the list of 'Most Influential Independent Digital Transformation Experts' and is being named in the 'Global Top 100 Digital Transformation Influencers.' He has been working as Digital Transformation Director for DTX Advisory since 2018 and helps clients achieve business goals through digitization.
"I focus on what I can automate, then there is time for my employees to add value. Know how your organization works and make sure you have an internal KPI. Always keep an eye on it: does it contribute to customer service?"
"Digital transformation allows you to better understand and serve your customers. AI and machine learning can support you in making your processes more efficient. And how can you better organize things from the inside out? Give your employees the right tools. Then ask yourself whether you have enough data available and how you can analyze it. This does not have to be a major investment, but you do need commitment."
Open up Digitals is a Fellow Digitals production.
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