Leveraging AI Tech In Multifamily Marketing

08/15/24 • 34 min

Martin Canchola, Chief Strategy Officer at Apartment SEO, and Sarah Liu, Partner at Fifth Wall, join Valerie M. Sargent on this episode of Open Door, presented by Cox Communities. Together, they dive into the world of AI and its game-changing impact on marketing in the Multifamily industry. Discover the top AI tools revolutionizing service delivery and operational efficiency, and unravel the differences between them. From selecting the perfect tech to navigating potential pitfalls like authenticity and human-AI interactions, Martin and Sarah reveal the best practices and winning strategies. Plus, they also dish out advice on how SEO strategies are evolving in response to AI advancements, ensuring you're armed with actionable insights to conquer this new technological landscape. Don't miss out – hit play now for a fun and insightful discussion!

Presented by Cox Communities
https://www.cox.com/residential/mdu-community.html

Presented by Cox Communities
https://www.cox.com/residential/mdu-community.html

Previous Episode

Renter Preferences: From Sustainability to Connectivity

Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications join host Valerie M. Sargent on this episode of Open Door, presented by Cox Communities. Together, they discuss the latest data on renter preferences and reveal strategies for Multifamily communities to stay ahead of the curve. Plus, they break down the growing importance of pet amenities, health and fitness features, and smart home technology in fostering a strong community atmosphere. They also emphasize the significance of sustainability initiatives and reliable connectivity for modern renters, alongside the ongoing need for effective property maintenance and communication. The dialogue is a deep dive into how Multifamily communities can create a positive, well-rounded living experience by balancing cutting-edge technology with a strong focus on community and personal interaction. So press play and make sure you don’t miss this fun and insightful episode!

Presented by Cox Communities
https://www.cox.com/residential/mdu-community.html

Next Episode

Staying Relevant: How To Bring Technology To Mature Portfolios

Tony Sousa, Vice President of Marketing Relations at RPM Living and Jerrod Smith, Vice President at Cox Communities join host Valerie M. Sargent on this episode of Open Door, presented by Cox Communities. Together, Tony and Jared share their extensive experience in leveraging smart home technology to enhance resident experiences and drive operational efficiency in older Multifamily communities. Plus, the conversation delves into the benefits, challenges, and best practices for retrofitting mature Multifamily communities with the latest innovations. From understanding unique property goals to fostering effective communication and partnerships, this episode is packed with valuable insights for property managers, operators, and technology suppliers alike. So press play and make sure you don’t miss this fun and insightful episode!

Presented by Cox Communities
https://www.cox.com/residential/mdu-community.html