Adam Busby On Action And Momentum

I had the pleasure of speaking to Nimrod Weis, one of the co-founders of the extremely creative, highly inventive and wonderfully playful studio ENESS. ENESS is an art and technology company who design evocative interactive experiences for public, commercial and cultural entities. The work that ENESS produces is able to hit that sweet spot of art that is able delight both a 6 year old and a 60 year old simultaneously, they are also masters of balancing art, commerce, technology and design. During our conversation we dive into the inception of the studio and how from day one Nimrod and his business partner have been reinvesting every spare dime and minute back into the work. We go through Nimrods creative routine and practices and uncover the correlation between a high performing athlete and an artist. It is really fabulous to hear the inner-workings and thoughts on process and the creative practice from Nimrod and we end up diving pretty deep into the psychology of creativity and curiosity. Join us as we uncover quantum physics, discover why the goal isn't to have no problems at all but rather to have more interesting problems and why nimrod sits on the floor. Introducing ENESS On Interactive Public Art Installations.

ENESS

eness.com

@studioeness

Links

Wired: NextFest

Creativity Inc.

Isaac Mizrahi

Lyndal Hall

BODW Hong Kong Talk by Nimrod

Cupid's Koi Garden

IDEO

Quotes

"The focus now for me and for us, is what problems are we solving, what messages are we conveying , what feelings are we evoking and then apply technology to it. "

"Use what is within your means."

"It's risk that allows for that element of something new."

" I kind of never stop in the sense of imagining or being curious."

"If you imagine an athlete, you think of someone waking up at 5:30 in the morning, and you think about a creative, I'm not seeing them getting up that early."

"We are entertaining a 6 year old and a we’re entertaining a 60 year old."

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Original Theme Music

by Devin Luke - devinlukemusic.com

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