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One Wild Ride with Pru Chapman - Ep 66. Afends | Taking on Commercial Hemp Production in Australia, Social and Environmental Benefits of Hemp, Balancing High Quality and Affordability, Navigating Red Tape and Overcoming Red Flags.

Ep 66. Afends | Taking on Commercial Hemp Production in Australia, Social and Environmental Benefits of Hemp, Balancing High Quality and Affordability, Navigating Red Tape and Overcoming Red Flags.

11/06/22 • 59 min

One Wild Ride with Pru Chapman

Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia. It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.

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Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia. It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.

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undefined - Ep 65. Young Folks Digital |  Greenwashing vs. Authentic Marketing, Knowing When to DIY and When to Outsource, the Hidden Costs of Being a 'Good Business', and How Purpose-Led Brands Master their Marketing

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