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On the Mic

On the Mic

Ad Results Media

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.

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Top 10 On the Mic Episodes

Goodpods has curated a list of the 10 best On the Mic episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to On the Mic for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite On the Mic episode by adding your comments to the episode page.

In today's episode we're joined by Hernan Lopez, Founder and CEO of Wondery, to talk about "Your Brain on Podcasts"—a study produced in collaboration with Mindshare's Neurolab. We discuss what the science shows about the attentiveness and emotional engagement of podcast listeners compared to other mediums, and what it means for podcast advertising's ROI.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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On the Mic - Copy That: Copywriting 101, Part 1
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09/18/19 • 19 min

In our first series of episodes, hosts Lindsay Smith and Nate Spell introduce one of the most important aspects of advertising: copywriting. We dig into the basics of research (or how to ask ALL the questions), the importance of writing what you know, mapping out the customer journey, and more.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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Every great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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Patrick Hinds and Gillian Pensavalle are the hosts of True Crime Obsessed, a show that manages to cover true crime stories in a consistently energetic an unapologetically hilarious format. On today's episode rounding out our True Crime series, Patrick and Gillian talk about about the origins of the show, how they decide on content, and their thoughts on why we're true crime obsessed ourselves.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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Dan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about how it all started, what's next for the fun-loving creator fam, how to deliver ads that people love, and more. Hilarious (and wholesome) as ever, we know you'll enjoy this conversation as much as we did.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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On the Mic - Podcast Music, Part 2: First Passes
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03/28/22 • 29 min

In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of questions that only make sense once you listen to the episode.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on short-form video.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.


Weren't able to attend VidCon this year? You can catch creator talks and key notes on their YouTube page located here: https://www.youtube.com/user/vidcon/videos



Hosted on Acast. See acast.com/privacy for more information.

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Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show

For more information on Ad Results Media, visit us at adresultsmedia.com.

For a full transcript of this episode, visit our blog.

To stay up to date on ARM happenings, be sure to follow us on LinkedIn, Instagram, and Twitter.



Hosted on Acast. See acast.com/privacy for more information.

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When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.


For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.


For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!. You can also follow us on LinkedIn, Twitter, and Instagram.



Hosted on Acast. See acast.com/privacy for more information.

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2020 has had more than its fair of disruption in the news cycle. But with the change comes more attentive eyes (and ears) , and there's an opportunity for advertisers to make headway. In today's episode of On the Mic, Lindsay and Nate are joined by Larry Goldberg, VP of Sales at Cadence13, to discuss the state of audio advertising amid COVID-19 and the upcoming presidential election.


Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!


For more information about Ad Results Media, go to adresultsmedia.com.



Hosted on Acast. See acast.com/privacy for more information.

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FAQ

How many episodes does On the Mic have?

On the Mic currently has 59 episodes available.

What topics does On the Mic cover?

The podcast is about Siriusxm, Tiktok, Marketing, Spotify, Podcasts and Business.

What is the most popular episode on On the Mic?

The episode title 'Women In Podcasting, Part 1: An Interview with LadyGang' is the most popular.

What is the average episode length on On the Mic?

The average episode length on On the Mic is 28 minutes.

How often are episodes of On the Mic released?

Episodes of On the Mic are typically released every 14 days.

When was the first episode of On the Mic?

The first episode of On the Mic was released on Sep 18, 2019.

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