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On Good Authority: Publishing the Book that Will Build Your Business

On Good Authority: Publishing the Book that Will Build Your Business

Anna David

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Top 10 On Good Authority: Publishing the Book that Will Build Your Business Episodes

Goodpods has curated a list of the 10 best On Good Authority: Publishing the Book that Will Build Your Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to On Good Authority: Publishing the Book that Will Build Your Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite On Good Authority: Publishing the Book that Will Build Your Business episode by adding your comments to the episode page.

On Good Authority: Publishing the Book that Will Build Your Business - On Good Authority: Publishing the Book that Will Build Your Business Trailer

On Good Authority: Publishing the Book that Will Build Your Business Trailer

On Good Authority: Publishing the Book that Will Build Your Business

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01/10/23 • 1 min

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On Good Authority: Publishing the Book that Will Build Your Business - Why People Lose Steam on Their Books with Jill Ishkanian

Why People Lose Steam on Their Books with Jill Ishkanian

On Good Authority: Publishing the Book that Will Build Your Business

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10/01/24 • 43 min

It’s truly a crime that there’s no TV series about Jill Ishkanian.

The lone female tabloid reporter in a sea of men, Ishkanian has been raided by the FBI, exonerated Meghan Markle and been late to a lunch date with me because she thought she saw Kevin Costner driving. And those are just three of dozens of fascinating facts!

Yet, despite the fact that she’s been technically employed as a writer for decades and knows she has a hell of a story to tell, she’s been stalled on writing her book. Why is that? And how can we—yes, the collective we—help her? It’s all in this episode.

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On Good Authority: Publishing the Book that Will Build Your Business - Turning Your Books Into Movies with Ben Mezrich

Turning Your Books Into Movies with Ben Mezrich

On Good Authority: Publishing the Book that Will Build Your Business

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10/04/23 • 44 min

Ben Mezrich has sold over 10 million copies of his books.

And, by the way, that’s not even the impressive part. The impressive part is that he sells EVERY SINGLE ONE OF HIS BOOKS as a movie or TV show; in fact, if Hollywood isn’t interested in the treatment, he doesn’t even write the book.

Mezrich has gotten into this position because of a chance encounter with some MIT students, which led to his writing Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions, which led to Kevin Spacey snapping up the film rights before the book was even out, which led to the book spending over 60 weeks on the New York Times bestseller list.

Then there was his book, The Accidental Billionaires, which David Fincher and Aaron Sorkin jumped on as Mezrich was writing the book and which, of course turned into the multi award-nominated movie The Social Network. (Mezrich is the only non-fiction author to have two adaptations open at #1 at the box office.)

He’s written numerous other books, including Bitcoin Billionaires and The Antisocial Network and is also a consulting producer on Billions. Oh, and his most recent book, The Midnight Ride, has an NFT component that already has over 3500 owners.

So how does this happen? How does a former struggling novelist become Hollywood’s go to guy pursued by designers who want to dress him for his book tours? And what is the secret to finding the sort of story that makes Hollywood salivate? It’s all in this episode.

GET MORE INFO ON THE POD AND OTHER STUFF BY GOING TO WWW.ONGOODAUTHORITYPOD.COM

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On Good Authority: Publishing the Book that Will Build Your Business - How to Launch a Book by Giving First with Kay Allison

How to Launch a Book by Giving First with Kay Allison

On Good Authority: Publishing the Book that Will Build Your Business

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01/11/23 • 36 min

Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.

In short, she's learned how to live a JUICY AF life. And now she's written a book it.

While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.

And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.

In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.

Enjoy this delightful strategy...and delightful woman.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

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On Good Authority: Publishing the Book that Will Build Your Business - Get Your Book in Stores with Ashlea Hearn

Get Your Book in Stores with Ashlea Hearn

On Good Authority: Publishing the Book that Will Build Your Business

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12/27/23 • 33 min

Ashlea Hearn is not only a 1st Lieutenant in the Army Reserves but also the author of Genesis Mortalis, Book 1 of the Take It Trilogy.

We met when she reached out to me about the upcoming release of that book. But here's what's relevant: by that point, I had noticed this lovely person named Ashlea Hearn reviewing me wherever she could—different books, this podcast, on Google...everywhere.

But here's what I really noticed: she wasn't just slapping a review up there in order to "do the right thing" but crafting thoughtful, in-depth analysis that showed she really had taken in and appreciated the work. (Her review of Party Girl still comes up as "Most Relevant," which is Amazon speak for "the most thoughtful one.")

Because of all this, not only was I delighted to speak to her about her book but when she declared me her "mentor," I happily took on the role. And it's been nothing but rewarding as I've watched her jump into life and authorhood with enthusiasm and gumption. Then, like the amazing mentee she is, she flew out for a book party I had for one of my clients and made so many friends that when I showed up for breakfast the next morning to meet some, she was there!

So that's our back story. Here's her back story.

She started writing as a little girl because it was a fascinating escape from what she considered to be a mundane life of a girl from the Midwest.

At an early age, she fell in love with the suaveness of James Bond, the action of Mission: Impossible, the gore and badassery of Kill Bill: Volume 1 and the relatable female characters of Totally Spies!—all of which influenced the Take It book series.

Listen in on this chat between a mentee and a thoroughly delighted mentor!

FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

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On Good Authority: Publishing the Book that Will Build Your Business - How Do I Re-Launch a Book?

How Do I Re-Launch a Book?

On Good Authority: Publishing the Book that Will Build Your Business

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08/18/21 • 14 min

Re-launching your book once it's been traditionally published can be more complicated than you may imagine. In this episode, I walk you through how I did it for my first book, Party Girl.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

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On Good Authority: Publishing the Book that Will Build Your Business - When Your Launch Doesn't Go as Expected with New York Times Bestselling Author Lori Gottlieb

When Your Launch Doesn't Go as Expected with New York Times Bestselling Author Lori Gottlieb

On Good Authority: Publishing the Book that Will Build Your Business

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01/29/20 • 40 min

Lori Gottlieb is a psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which is being adapted as a television series with Eva Longoria. In addition to her clinical practice, she writes The Atlantic’s weekly “Dear Therapist” advice column and contributes regularly to The New York Times and many other publications. She is also a TED speaker, a ​member of the Advisory Council for Bring Change to Mind and advisor to the Aspen Institute. A contributing writer for the Atlantic, she has written hundreds of articles related to psychology and culture, many of which have become viral sensations. She is a sought-after expert in media such as The Today Show, Good Morning America, The CBS Early Show, CNN, and NPR’s “Fresh Air.” Learn more at LoriGottlieb.com or by following her @LoriGottlieb1 on Twitter. She's also someone I've known for over a decade (we first met at a dinner in LA and then the next time we saw each other, it was when we appeared The CBS Morning Show together years later...btw, I Googled for the clip, thinking in no way I would find it but oh my God here it is. I couldn't bring myself to actually watch it because watching something I said on TV when I was probably exhausted—that show taped EARLY—overly made up and nervous? No, thank you!!) Anyway, she's a prolific writer but she has OUTDONE herself with her latest book. It's the kind of book that inspires you to go back to therapy (at least that's what happened to me), have a deeper conversation with your boyfriend than you've ever had (me again) and burst into spontaneous tears in Trader Joe's if you happen to be listening to the audio version while shopping (er, yeah me of course it was me). I was thrilled that Lori agreed to talk to me, given that she may be the busiest writer on the planet right now (in addition to her full therapy practice, she gets roughly 100 queries a week now from people looking for a therapist; this in addition to her freelance writing career, TED talks, podcasts, TV shows and the sort of balancing act one must do if their book has been on The New York Times bestseller list for the past NINE months). In case it's not obvious, I love this episode. And I loved her book so much that I will almost tell you to read it before you even listen to this. But who am I kidding, I love downloads! Listen to this and then grab the book if you haven't already. WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD THE LAUNCH PAD FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM.
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On Good Authority: Publishing the Book that Will Build Your Business - AfterPartyPod: Steve Goldbloom

AfterPartyPod: Steve Goldbloom

On Good Authority: Publishing the Book that Will Build Your Business

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09/14/15 • 67 min

TV host, writer and producer Steve Goldbloom has done a lot in his 31 years on the planet: the Canadian (dual citizenship, yo) created the PBS Digital Studio comedy series Everything But the News, where he documented his misadventures exploring the tech scene, and which USA Today named Best Web Series. This was after his stint as a correspondent for the PBS NewsHour. He currently produces a weekly segment on PBS called Brief but Spectacular which is, he says, an interview without the interviewer.

Now he's launching Intimacy with Strangers, where he speaks with various people about intimacy, for Discovery and for this episode, we did something entirely unprecedented: while I interviewed him for the podcast, he simultaneously interviewed me for Intimacy With Strangers. Did this meta double project work? We'll find out when you listen to this podcast while watching the Intimacy with Strangers episode (that's overly ambitious, I get it; also I have no idea when IWS will air). Since he is neither an addict nor a person with serious issues (my diagnosis), we focused the conversation on developing and maintaining healthy relationships. In this episode, we discuss relationships that cause you to stare at the ceiling wondering what's happened to your life, whether or not just a few sessions with a therapist can do the trick and if, when we saw Boyhood and he elbowed me every few minutes, we were on a date or not (TBD).

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On Good Authority: Publishing the Book that Will Build Your Business - How to Get on Podcasts to Promote Your Book with John Corcoran

How to Get on Podcasts to Promote Your Book with John Corcoran

On Good Authority: Publishing the Book that Will Build Your Business

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07/21/21 • 25 min

In this episode, John Corcoran explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all.

WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

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On Good Authority: Publishing the Book that Will Build Your Business - The Shame Behind Male Eating Disorders with Brian Cuban

The Shame Behind Male Eating Disorders with Brian Cuban

On Good Authority: Publishing the Book that Will Build Your Business

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12/05/17 • 34 min

Brian Cuban is the ideal recovery advocate.

Sober since 2007, the attorney and best-selling author of two books about his recovery is willing to talk about something very few men are: struggling with bulimia and anorexia. And not only is he willing to talk about it—he's willing to delve into how he developed his eating disorder (he writes touchingly about being teased as a kid in this compelling easy for CNN).

The brother of Dallas Mavericks owner and Shark Tank star Mark Cuban, Brian was a practicing attorney whose addiction had caused him to lose all his clients before his brothers intervened on him. Yet it was years before he was actually ready to seek help—when his now-wife discovered his secrets and was ready to leave.

In this interview, we talk about the role family plays in addiction, lying to your psychiatrist and moving full-time into recovery advocacy, among other things.

NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews, which take place at 4 pm PST on Tuesdays (unless I have a conflict, in which case I reschedule but announce the change on my page. Make sure you Like my page so stay up on the info!)

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FAQ

How many episodes does On Good Authority: Publishing the Book that Will Build Your Business have?

On Good Authority: Publishing the Book that Will Build Your Business currently has 503 episodes available.

What topics does On Good Authority: Publishing the Book that Will Build Your Business cover?

The podcast is about Author, Career, Podcasts, Marketing, Entrepreneurship, Careers, Business and Entrepreneur.

What is the most popular episode on On Good Authority: Publishing the Book that Will Build Your Business?

The episode title 'The Big Mistake You Need to Avoid with Craig Stanland' is the most popular.

What is the average episode length on On Good Authority: Publishing the Book that Will Build Your Business?

The average episode length on On Good Authority: Publishing the Book that Will Build Your Business is 39 minutes.

How often are episodes of On Good Authority: Publishing the Book that Will Build Your Business released?

Episodes of On Good Authority: Publishing the Book that Will Build Your Business are typically released every 7 days.

When was the first episode of On Good Authority: Publishing the Book that Will Build Your Business?

The first episode of On Good Authority: Publishing the Book that Will Build Your Business was released on Jan 1, 1970.

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