Matt Loader and Iain Monteith are the directors of Loader Monteith, a Glasgow-based practice known for their approach to meaningful, local and sustainable architecture.
In this episode, Matt, Iain and Dave discussed:
- The challenges of managing clients, project scopes and costs in the early days of starting their practice, and how saying no to work that didn’t align with their vision was just as important as saying yes.
- How every small project is an opportunity that can lead to larger work in the future, but why it’s important to make sure smaller project budgets aren’t spread thin for the sake of more floor area.
- The three guiding principles they judge a potential project against to see whether or not it is a good fit for their practice, values and long-term vision.
- How they have approached their gradual shift from private residential towards public and community projects, and what adjustments they have made to their website, portfolio and practice messaging to support the transition.
- Their approach to timing project photoshoot to ensure the building has fully settled into place, and how shooting projects in the winter, which many architects avoid, has led to unexpected PR benefits for the practice.
If you'd like to learn more about their studio, you can visit loadermonteith.co.uk or follow them on Instagram at @loadermonteith.
Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the UK. To learn more about our process and book a consultation, simply visit officedavesharp.com.
Today's episode of Office Talk was edited and produced by Anthony Richardson of Simple Dwelling Studio.
04/17/24 • 62 min
Office Talk UK, Marketing for Architecture - Loader Monteith
Transcript
Welcome to Office Talk, a fortnightly podcast featuring in-depth conversations with leading architects about their approach to business marketing and communications. I'm your host, Dave Sharp, an architectural marketing expert and director of Office Dave Sharp, a marketing practice offering specialized consultancy, marketing, and PR services tailored to meet the particular needs of architects. Visit office dave sharp.com to learn more, or follow
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/office-talk-uk-marketing-for-architecture-383602/loader-monteith-54669046"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to loader monteith on goodpods" style="width: 225px" /> </a>
Copy