Jim Stephenson is an architectural photographer and film-maker, known for capturing the many ways people interact with architecture.
In this episode, Jim and Dave discussed:
- Why photographing people enjoying buildings, rather than empty spaces, can better explain the story and concept of the project, but also serve as a visual testimonial to the success of the building.
- How architectural filmmaking has grown and evolved over the years, and why architects are increasingly seeing the value in having the story of their projects told in film in addition to still photography.
- The different ways film can help architects to reach new audiences, from extending the potential media reach for a project, to producing different cuts of the main film that can be tailored to speak about different subjects to different audiences.
- The questions Jim likes to ask architects to help them tease out the most interesting stories and ideas in their projects, and how we can better prepare for situations where we need to speak about our work on camera.
If you'd like to learn more about their studio Jim Stephenson, you can visit clickclickjim.com or follow him on Instagram at @clickclickjim or @stephensonand_cuts.
Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. Our practice works collaboratively with clients across the globe. To learn more about our process and book a consultation to discuss your practice, simply visit officedavesharp.com.
Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.
04/03/24 • 70 min
Office Talk UK, Marketing for Architecture - Jim Stephenson
Transcript
Welcome to Office Talk, a fortnightly podcast featuring in-depth conversations with leading architects about their approach to business marketing and communications. I'm your host, Dave Sharp, an architectural marketing expert and director of Office Dave Sharp, a marketing practice offering specialized consultancy, marketing, and PR tailored to meet the particular needs of architects. Visit office dave sharp dot com to learn more or follow the p
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