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OFF BIKE

David Millar and Mikkel B. Rasmussen

OFF BIKE - A Podcast About Where Cycling Takes Us What happens when you get off the bike? Join the ex pro rider David Millar and the business anthropologist Mikkel B. Rasmussen while they explore what biking does for us beyond the ride. The question might sound banal, but it is actually not so easy to answer. David and Mikkel outline their ambitious plans for this brand new series of podcasts where they will interview a wide cross-section of people to investigate their journeys through life and how cycling has threaded through it all. . ...Mikkel, one of the founding partners of ReD Associates, is a specialist at applying human science to business problems. As the director of ReD Associates Europe, he works closely with the top management of some of Europe's most forward looking companies, including Adidas, Lego, and Novo Nordisk. In his practice at ReD, Mikkel has pioneered new thinking on how to make social science methodology practical, creative and effective in business. He is the co author of the book "The Moment of Clarity - How to Use Human Science to Solve Your Hardest Business Problems" published by Harvard Business Press in 2014 as well as numerous articles and essays. Mikkel holds a Master in Economics from Maastricht University and Master of Applied Social Science from University of Roskilde. ...David, ex professional racing cyclist, is one of the founding partners in CHPT3, a company created to serve and supply the third space in our life, the time that exists beyond our family and work. It's origins lay in cycling and that is where it is currently focussed. David has written two books, Racing Through the Dark and The Racer, as well as numerous articles and essays. He was the principal consultant to Stephen Frears during the prod...
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This episode is about Mikkel and I, how cycling introduced the two of us and the off-bike friendship it's created. I interview Mikkel about his life and work: it's a conversation we would never have in normal circumstances. Mikkel talks about cycling, economics, design, and anthropology, and ultimately; what being human means.
We did this in Copenhagen at the HQ of the company Mikkel co-founded,
ReD Associates - thank you to Thomas Hughes, Ian Dull and Martin Gronemann for putting up with my interrupting their day to interview them. ReD is a company like no other, and that was the other reason I wanted us to do this episode, because personally I wanted to understand more about what they do. It filled me with hope, and in this crazy time we're living in that's important, because without hope there is no optimism.
I recommend everybody reads Mikkel's book: The Moment of Clarity.
I mentioned I'd list some Scottish inventions - here are the ones relevant to this podcast: pedal bicycle, tarmac roads, pneumatic tyres. Find more here.
Find David's CHPT3 here.
Find Mikkel's Red Associates here.
Find the OFF BIKE SOCIETY here.

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#7 WHEELS FOR HEROES

OFF BIKE

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04/09/20 • 20 min

This is a special edition of OFF BIKE, in the words of David:
What is Wheels For Heroes? I’ll try and explain from my perspective...

Bicycles have always represented fun to me. When I was a kid they gave me the freedom I needed. As I got older that freedom led to adventure, and as I got stronger the bicycle introduced me to speed, eventually it led me to racing. I’ve spent the majority of my life racing. I stopped in 2014.

In 2015 I went to a big lunch in London and I met Will Butler-Adams, the CEO of Brompton, he asked me, “You’re the Tour de France racer, right?” He told me he worked at Brompton, and I said, “You’re the folding bike guys, right?”

He had an idea: there were all these MAMILS out there whom looked down upon Brompton, because it was... well, it’s wasn’t a road bike, and it folded.

I was one of those people - it wasn’t until Will convinced me to borrow a Brompton for a few days that I got it. It was the first bicycle that was more than fun, it served a purpose, it’s designed to be utilitarian, to improve your life, to make things simpler, to make things better.

So back to Wheels For Heroes. Brompton wants to help our key workers, the people whom have such an important purpose right now, they’re going to supply bikes to help them get to their jobs, and they’re going to make a loss doing it, this isn’t a marketing exercise because I know Brompton so well, they’re an engineering company first, and if they do something it’s to solve a problem.

Please donate, or at least consider how you can help our key workers."
SUPPORT HERE

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#4 THE RELAUNCH

OFF BIKE

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03/17/20 • 15 min

David Millar and Mikkel B Rasmussen relaunch the OFF BIKE podcast. Ironically it is happening when we're forbidden by the law to ride our bikes, our respective countries of Spain and Denmark have us on lockdown during the Coronavirus pandemic. Being literally off bike was never the plan when we created this, yet here we are, we discuss our current situations and what we make of it all, and we try to explain why we've been absent and what we have planned. Previous episodes include:

  • #1 - Sir Paul Smith (Designer)
  • #2 - Phil Gilbert Jr (Head of Design at IBM)
  • #3 - Tim Marlow (Director of the Royal Academy of Arts in London

David Millar - David, ex professional racing cyclist, is one of the founding partners in CHPT3, a company created to serve and supply the third space in our life, the time that exists beyond our family and work. It's origins lay in cycling and that is where it is currently focussed. David has written two books, Racing Through the Dark and The Racer, as well as numerous articles and essays. He was the principal consultant to Stephen Frears during the production of The Program, and helped Finlay Pretsell make feature documentary, Time Trial. During the summer months he will mainly be found alongside Ned Boulting commentating on bike races for British television.
Mikkel B Rasmussen - Mikkel, one of the founding partners of ReD Associates, is a specialist at applying human science to business problems. As the director of ReD Associates Europe, he works closely with the top management of some of Europe's most forward looking companies, including Adidas, Lego, and Novo Nordisk. In his practice at ReD, Mikkel has pioneered new thinking on how to make social science methodology practical, creative and effective in business. He is the co author of the book "The Moment of Clarity - How to Use Human Science to Solve Your Hardest Business Problems" published by Harvard Business Press in 2014 as well as numerous articles and essays. Mikkel holds a Master in Economics from Maastricht University and Master of Applied Social Science from University of Roskilde.

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#3 PHIL GILBERT

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12/08/19 • 54 min

In 2012, Phil was asked to rejuvenate the legendary IBM design program, spearheading a broader transformation of how the company’s teams understand and solve complex problems. The program has established a modern standard for the role of the arts in business — adding formally-trained designers into IBM at an unprecedented scale, and reskilling its global workforce in design thinking and agile practices. This transformation has been documented in the New York Times, Fortune and in the documentary film "The Loop", produced by InVision as a part of its Design Disruptors series.

For this work, in 2018 Phil was inducted into the New York Foundation for the Arts' Hall of Fame. He is also co-chair of IBM's Global Women's Executive Committee, advocating for greater gender diversity and inclusion. Phil’s career includes 30 years as a start-up entrepreneur, and he speaks regularly on topics of corporate culture and large scale transformation. He graduated as a Pe-et (top ten) senior from the University of Oklahoma in 1978 and lives in Austin, Texas.
Phil is also a cyclist, and he rode with David and Mikkel in Girona, October 2019, where this interview took place.

Last but not least, David's CHPT3 can be found here, while Mikkel's ReD Associates is here.

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