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Now, that’s what I call Business.

Now, that’s what I call Business.

Brianne West

If you want to build a business that changes the world, this is the podcast for you. Join Brianne West, entrepreneur and founder of Ethique, as she embarks on building Incrediballs, her newest startup. Come behind the scenes into building another global company, whilst she shows you how to build a successful, purpose-led business. How do you get investment? How do you start exporting? Is it normal to be this stressed? And how do you build a brand people love? Listen in, because the only way we will change the world, is by changing the way we do business. (And yes, it's still profitable.)
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Goodpods has curated a list of the 10 best Now, that’s what I call Business. episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Now, that’s what I call Business. for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Now, that’s what I call Business. episode by adding your comments to the episode page.

Now, that’s what I call Business. - It's the final episode... for now! Let's end with an Incrediball update.
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06/24/24 • 9 min

So you may have seen my social media posts, or figured things out from the title of this episode, but ‘Now, That’s What I Call Business’ is ending...or at least going on indefinite hiatus.

There has been a lot of things going on behind the scenes, and it’s taken me a while but I have made this decision after much thought.

BUT! We’re going to go out with one last episode and there is a lot of stuff to know before we wrap this podcast up.

In this episode I share:

My reasons for ending the podcast

Why I’m continuing the green pod and what to expect

A big incrediballs update

The big break through we have had happen with incrediballs

The new launch date

My plan for how I want to launch incrediballs

You can get involved with the podcast online

Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com/

Or follow the podcasts on our socials: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts.

Instagram: https://www.instagram.com/briannemwest/

Tiktok: https://www.tiktok.com/@briannemwest

Linkedin: https://www.linkedin.com/in/briannemwest/

For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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Now, that’s what I call Business. - Biz Bites with Brianne West: All your questions about Incrediballs answered!
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10/23/23 • 13 min

Our second bonus episode 'Biz Bites' with Brianne answers your burning questions about Incrediballs. Curious about when you can invest, the fizziness factor, or why we're launching into three markets simultaneously? This snappy episode has you covered. We're also tackling the big issues like imposter syndrome and the plastic pollution crisis. Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at! No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses! Brianne: www.briannewest.com https://www.instagram.com/briannemwest/ https://www.tiktok.com/@briannemwest https://www.youtube.com/@briannemwest Incrediballs: incrediballs.com https://www.instagram.com/incrediballsdrinks/ https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co https://www.tiktok.com/@businessbutbetter https://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.

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I am just back from my trip to the UK for Incrediballs, and I have updates! Also, on this episode of 'Now, That's What I Call Business' we're talking how to grow your business faster, and more profitably. But maybe not in the way you think. Think ethical practices and profits don't mix? Prepare to have your mind changed!

Join me as we delve into compelling data from The Wharton School, McKinsey, and others. I'm breaking down hard facts and studies, proving that sustainable and ethical business isn't just a 'nice-to-have'; it's a powerful driver for increasing product sales.

In this episode, we explore how businesses embracing ESG principles are not only doing the right thing but are also seeing tangible financial benefits. It’s time to debunk the myth that being environmentally and socially responsible means sacrificing profitability.

Find us online:

Brianne:

www.briannewest.com⁠

⁠Instagram⁠

⁠TikTok⁠

⁠YouTube⁠

Incrediballs:

⁠incrediballs.com⁠

⁠Instagram⁠

⁠TikTok⁠

Business, but Better (the FREE education hub for founders & entrepreneurs):

⁠www.businessbutbetter.co⁠

⁠TikTok⁠

⁠Instagram⁠

Our sister podcast is called 'Now, That's What I Call Green'.

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The third episode of Biz Bites features Simran Kaur (you will know her as one of the co-founders of the Girls That Invest podcast and the global media empire). We chat everything from social media, how to build a community (from the queen of community building herself), how to start and build a mission-driven business and successful marketing tactics. Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at! No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses! Simran Kaur:

Girlsthatinvest.com

@girlsthatinvest

Brianne: www.briannewest.com https://www.instagram.com/briannemwest/ https://www.tiktok.com/@briannemwest https://www.youtube.com/@briannemwest Incrediballs: incrediballs.com https://www.instagram.com/incrediballsdrinks/ https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co https://www.tiktok.com/@businessbutbetter https://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.

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Welcome to No Fear November! I’m Brianne West, and in this episode we're talking fear... of failure and judgement mostly. Which all entrepreneurs will be familiar with. It's not just me chatting, we've also got Simran Kaur of Girls that Invest, Kendall Flutey of Banqer, Brooke Roberts of Sharesies, Simon Coley from Karma Drinks and Elliot Midalia from Boody sharing their thoughts too.

If your knees are knocking at the thought of your next big move, or the media’s mean streak (hear you), I’m here to say: Who the hell cares? In a century, we'll all be forgotten, so why not give it a crack? Remember, todays news, is tomorrow's fish & chip paper. So join me, and let's turn 'No Fear November' into a year-long revolution!

Find us online:

Brianne: www.briannewest.com

Instagram

TikTok

YouTube

Incrediballs: incrediballs.com

Instagram

TikTok

Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co

TikTok

Instagram

Our sister podcast is called 'Now, That's What I Call Green'.

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In our fourth episode of Biz Bites, I'm joined by Kendall Flutey, the dynamic co-founder of Banqer, an innovative platform revolutionizing financial education for the younger generation. I don't know about you, but I learned nothing about money growing up... Kendall is working to change that! We chatted the essentials of instilling financial literacy in young people, the journey of overcoming startup hurdles, and the art of cultivating a purpose-driven business. Kendall is well known for her groundbreaking work in financial education and I'm so delighted she has shared her unique insights and strategies with me.

Our Biz Bites segment showcases trailblazing entrepreneurs who are making a significant impact with their ventures, focusing on their areas of expertise that can help you build your business.

Expect no long introductions or unnecessary filler (well, not much), just straight-to-the-point, valuable insights designed to help you grow!

Find Banqer here.

Find us online:

Brianne:

⁠www.briannewest.com⁠

⁠Instagram⁠

⁠TikTok⁠

⁠YouTube⁠

Incrediballs:

⁠incrediballs.com⁠

⁠Instagram⁠

⁠TikTok⁠

Business, but Better (the FREE education hub for founders & entrepreneurs):

⁠www.businessbutbetter.co⁠

⁠TikTok⁠

⁠Instagram⁠

Our sister podcast is called 'Now, That's What I Call Green'.

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Now, that’s what I call Business. - Do people actually know what your brand stands for? Or is it too complicated...?
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10/27/23 • 23 min

One of my favourite topics is branding right - it's so creative and exciting and fun... and it can be a total nightmare that screws up your entire business.

But fear not, I'm breaking down how to simplify your branding, because complex brand ideas make life harder.

In this episode, I spotlight some unforgettable branding mishaps and their costly consequences. And they were done by the biggest brands. I also spotlight some entrepreneurs like Simran Kaur (Girls that Invest), Kendall Flutey (Banqer) and Brooke Roberts (Sharesies) who are absolutely nailing their branding in Aotearoa and it's taking their brands global. Let's walk step by step how to create clarity in your brand's core messaging, ensuring it's crystal clear and most importantly, that it resonates with your audience. So, if you want to avoid a $1.4 billion dollar mistake, join me, Brianne West, as we explore the intricacies of brand communication.

Snapple Story: https://hbr.org/2002/01/how-snapple-got-its-juice-back

Featuring:

Girlsthatinvest.com

Banqer.co

Sharesies.com Brianne: www.briannewest.com https://www.instagram.com/briannemwest/ https://www.tiktok.com/@briannemwest https://www.youtube.com/@briannemwest Incrediballs: incrediballs.com https://www.instagram.com/incrediballsdrinks/ https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co https://www.tiktok.com/@businessbutbetter https://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.

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Today we’re talking about the infuriating world of investment and shining a light on women in business in honour of International Women’s day.

Despite the fact that statistics show just how successful women led business can be, investment in them is pitifully low and if we don’t change the status quo, that is probably not going to change.

This is not an anti men episode, or an ‘us vs them’ discussion it is just sharing what studies have found about the under representation and support of women led businesses.

In this episode I share:

The disappointing requests I received for international women’s day

A horrendous statistic that shows how little investment there is in women led businesses

How women are disadvantaged by industry preferences

How women are disadvantaged by bias

The benefits of investing in women led companies

The shocking way that businesses who receive support from women targeted funds are treated afterwards

My advice to women on how to combat the problem of bias

How to be good at pitching

How we can all work to help change the status quo

The importance of mentoring

Key Quotes

“Plenty of research has shown that identical business pitches are received way more favourably when they are delivered by men than when they are by women.”

“The underinvestment in women led start ups is not a reflection of their potential or their performance but a systemic issue rooted in bias and weird outdated perceptions.”

“If you can explain your pitch to a 5 year old and they can tell you what your business does, job done, you've nailed it.”

More information:

You can find the Harvard study I mentioned about identical business pitches still giving preference to men here: https://www.pnas.org/doi/10.1073/pnas.1321202111

You can find the Stuff column I wrote here: https://www.stuff.co.nz/business/350201382/international-womens-day-we-need-champion-female-entrepreneurs You can get involved with the podcast online

Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com/

Or follow the podcasts on our socials: https://www.instagram.com/nowthatswhaticallpodcasts/

You can follow me on socials on the below accounts.

Instagram: https://www.instagram.com/briannemwest/

Tiktok: https://www.tiktok.com/@briannemwest

Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com

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Now, that’s what I call Business. - Let's talk Founder Wellbeing... and how to Balance Business and your Brain
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10/12/23 • 24 min

Embarking on the entrepreneurial journey with Ethique and Incrediballs has been a whirlwind of triumphs, stumbles, and invaluable lessons. This is an honest (and deeper than expected) chat about founder well-being and mental health. Throughout this episode, the curtain is drawn back on my personal pathways of establishing boundaries, fostering resilience, and forming supportive networks, revealing that prioritizing mental health isn’t merely a personal benefit, but a fundamental pillar for business success and sustainability too. Because if you're burned out, or simply not feeling your best, you can't do your best for your business. Find us online:

Brianne:

www.briannewest.com

https://www.instagram.com/briannemwest/

https://www.tiktok.com/@briannemwest

https://www.youtube.com/@briannemwest

Incrediballs:

incrediballs.com

https://www.instagram.com/incrediballsdrinks/

https://www.tiktok.com/@incrediballsdrinks

Business, but Better (the FREE education hub for founders & entrepreneurs):

www.businessbutbetter.co

https://www.tiktok.com/@businessbutbetter

https://www.instagram.com/businessbutbetter/

Our sister podcast is called 'Now, That's What I Call Green'. Where to get help

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FAQ

How many episodes does Now, that’s what I call Business. have?

Now, that’s what I call Business. currently has 31 episodes available.

What topics does Now, that’s what I call Business. cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on Now, that’s what I call Business.?

The episode title 'It's the final episode... for now! Let's end with an Incrediball update.' is the most popular.

What is the average episode length on Now, that’s what I call Business.?

The average episode length on Now, that’s what I call Business. is 20 minutes.

How often are episodes of Now, that’s what I call Business. released?

Episodes of Now, that’s what I call Business. are typically released every 11 days, 18 hours.

When was the first episode of Now, that’s what I call Business.?

The first episode of Now, that’s what I call Business. was released on Jun 30, 2023.

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