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Note To Future Me

Note To Future Me

Circle270Media Podcast Consultants

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Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about. Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast. Me - Brett Johnson Web - https://www.circle270media.com Web - https://www.notetofutureme.com LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media Why write a note to myself, when I can pod-journal my thoughts about podcasting?!
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Top 10 Note To Future Me Episodes

Goodpods has curated a list of the 10 best Note To Future Me episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Note To Future Me for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Note To Future Me episode by adding your comments to the episode page.

Note To Future Me - The HIGH ROI of Email Newsletters for Podcasters
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02/03/23 • 3 min

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.

Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.

1) Strengthen the Relationship Between You and Your Listeners

2) Convert Subscribers to Listeners

3) Share Additional Content with Your Subscribers

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

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Note To Future Me - Where To Promote Your Podcast
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07/13/22 • 7 min

Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast.

But where do you start?

Let's get you started with this episode.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

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Note To Future Me - Getting Noticed in the Podcast Clutter
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05/18/22 • 9 min

How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?

In just 9 minutes you'll find out.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

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Note To Future Me - My Tips for Better Podcast Marketing
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09/07/22 • 10 min

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.

Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.

In the end, we all learn from the successes and the misses.

Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.

Here we go...

My favorites? If I HAD to choose, I would say #20, #30 and #33.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

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Note To Future Me - YouTube Podcasts and YouTube SEO
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08/31/22 • 7 min

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.

YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.

The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.

As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.

So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.

YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO.

1. Keyword research

2. Optimize your podcast episode titles for discoverability

3. Use common search phrases for discovery and naming

4. Write smart video descriptions

5. Use both tags and hashtags

6. Use SRT files or closed captioning for YouTube SEO

7. Strong content is key to YouTube SEO for podcasts

8. Engage and encourage Interaction with your YouTube audience

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

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Note To Future Me - Tips To Get More Listeners
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07/20/22 • 6 min

Here as some tips for you to implement to get your podcast listened to by more people.

Invest in the best quality audio

You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast... they’ll stop listening to your podcast.

Release consistently

Pick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine.

Purchase the url for your podcast

You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important.

Upload your podcast to your website or create a specific website for your podcast

If your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com.

Transcribe each podcast episode

Services such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube.

Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.

Promote with Audiograms and use the caption feature

Companies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds.

Upload your podcast and your audiograms to YouTube

Take advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others.

Do not underestimate the importance of #hashtags

Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media.

Send out an announcement email to your guests with podcast assets

When working with guests, make sure you ask them what they could use from you to promote the episode. As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to the episode on Apple Podcasts and Google Podcasts. By using these, users can link directly to your episode. Speaking of links, don’t forget to give them a link to your podcast website, and a specific link to that episode on the site. Be sure to include one or two pre-written social media posts in the email so your guest can cut-and-paste them. Send them a graphic image that has their image in it and an audiogram with their voice in it. The more simple you make it for them to share it, the more motivated they are to promote it. Create a template of the outreach email to be more efficient.

Repurpose your content

One of the biggest advantages of podcasting we emphasize with our clients is the repurposing of the content that is created.

For example, you can record your episode one time, transcribe it and then use the content to create social media posts, show notes, blog posts and articles you can post on platforms like Medium. When you do this, you become more recognized as a thought leader in your nich...

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Note To Future Me - Internal Company Podcasts

Internal Company Podcasts

Note To Future Me

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08/26/20 • 25 min

What’s an internal company podcast?

It’s a podcast that is often, but not always, privately distributed, and it’s produced by a company for its employees.

Why An Internal Company Podcast?

Employer of choice/retention — Showing your staff that you care, that you are communicating effectively, and giving them information that they need to succeed is a fantastic retention strategy.

Onboarding — give all new employees, or people in new roles, the information and advice they need to start their new roles successfully.

Learning and development — help people in different roles and at different stages of their careers build new skills, learn new strategies, and discover new ideas

Internal communications — make sure all your employees know what’s going on inside your company

Culture building — share your values, tell stories to your team in your own voice, celebrate the wins that define and build your culture.

American Airlines created their podcast Tell Me Why because they surveyed their 122,000 employees who said they wanted more information about the company they work for.

The power of audio

Why choose to make an internal podcast compared to other mediums?

  • ...friendly and less formal way to have these types of conversations
  • ...audio is not a screen-based medium, so people can listen on their commutes, working out, etc
  • ...ability to have deeper explorations of a topic because of the longer episode length
  • ...audio holds people’s attention for longer periods of time
  • ...it’s not email or video. A lot of employees are burned out on email, especially internal messaging

Who should produce an internal podcast?

  • ...if you have big, nuanced issues that need to be discussed with all employees and that are too sensitive to be made public, a private podcast where you can explore those issues in depth makes a lot of sense
  • ...if you are a rapidly growing company and have lots of new employees joining on an ongoing basis
  • ...companies with LOTS of employees are a great fit. It's an easy way to communicate effectively.

Measuring Success

  • ...getting your employees to listen is a key metric
  • ...completion rates of episodes is another great metric
  • ...surveys or research with your staff about whether the podcast is helping to achieve those goals



Tools and apps in the wild for internal podcasts include - any podcast hosting platform, for the most part.

With me is Podovox Professional Podcast Services owner Marty Daniels.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at Circle270Media Podcast Consultants.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

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Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.

Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience.

For companies, podcasting can be a compelling opportunity to interact with your clientele, become noticeable among your competitors, and help you and your business turn into an industry frontrunner and professional.

Did you know, MailChimp became a popular brand name overnight by simply running a 20-second ad at the start of every episode of the famous podcast, Serial?

This is just one illustration of a business taking advantage of podcasting, and it inspired several other companies to start producing their own podcasts.

Here’s why you should consider podcasting as a content marketing channel in 2021.

1. Practicing the art of subtle branding

Over-branding can actually kill your brand.

Storytelling is a vital instrument for consumer engagement. Through appropriate, enlightening, and valuable stories conveyed by evocative means, companies can connect with customers and develop a devoted audience. Podcasts can help you master the art of subtle branding!

One way to interact with your audience is a corporate blog. However, maintaining an attention-grabbing blog involves several SEO challenges.

Podcasts can help you implement a more subtle approach. This way, you can become an intrinsic element of the content itself. For example; eBay joined hands with Gimlet Creative to come up with its own podcast series titled ‘Open for Business’ that uses storytelling for advertising purposes.

2. Podcasts are convenient to consume and mobile-friendly

Unlike blogs and videos, the beauty of podcasts lies in the fact that audio content can be more conveniently accessed on the go. It doesn't force listeners to abandon whatever they are doing just to concentrate on your content.

3. Podcasts can create great production value in a short turnaround time

One of the reasons you should give podcasting a try is the quick turnaround time.

So, how do we work with our clients to come up with a quick podcast process?

We put the planning in front of the recording. Once our clients are in the recording studio, they know exactly what needs to be recorded because the planning for that episode took place weeks prior.

4. Creating a reflection of your business’ true brand personality

Along with offering value for customers, podcasts reflect a company’s individuality and fundamental values. Rather than using written content for conveying what a brand stands for, it’s more compelling to do so by through expressing it vocally.

For instance, Trader Joe’s, a popular neighborhood grocery store with, as they like to state, “amazing food and drink,” has a podcast series called, ‘Inside Trader Joe’s’” that depicts a true picture of the company. This amusing, buoyant and always foodie content engages its main audience. Episode after episode it helps further strengthen the connection with its customers.

5. Reaching a wider audience

Once a podcast is published on Apple Podcasts, Google Podcasts or similar platforms, your company exposes its content to a broader audience at no cost, outside of your website.

These platforms act as search engines that are used by your potential listeners and customers to look for podcasts.

Podcasts will help your company in developing customer loyalty because your listeners will take the action to subscribe to the podcast.

What can happen next? Listeners may endorse your podcasts to their circle of influence, thereby, growing your reach significantly. It can ultimately increase website traffic.

"I heard it on a podcast." - Everyone

6. Creating more in-depth relationships with your customers

The primary reason why individuals listen to podcasts is that they feel something mutual between the host or hosts of the podcast, and the company.

As we already know, we are more likely to do business with someone we know and trust than a stranger.

Just as any other method of content marketing, the success of corporate podcasts depends on the content’s genuineness, value, and significance for customers.

Circle270Media Podcast Consultants are working with new companies every month who are progressively implementing podcasting into their overall marketing strategy. Our focus is to make sure their content matches their company branding and culture.

Let’s talk about what podcasting can do for your business in 2021. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my

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Note To Future Me - Podcast Transcriptions

Podcast Transcriptions

Note To Future Me

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07/02/20 • 5 min

I want to talk a little bit about how I have always been advocating for transcriptions.

Great show notes. Why it's important and namely up to this point, it's been for SEO purposes. Search engine optimization for Google to find what you're talking about. Easier and answer any queries that are made on Google that if it matches your podcast, you have a better shot of of showing up. Now a new search engine for podcasts called PodScribe.

And real interesting and talk a little bit about take off with their page PodScribe. They've been in the podcasting space and working with transcriptions for years. They started as a podcast player, Podible, focusing on personalized recommendations. They tackled the discovery problem by analyzing podcast transcriptions to uncover how podcast are related to each other. They got traction attracting tens of thousands of users to the app. They even produced their own shows, of which one has one or two has since been picked up by Barstool, sits atop the charts.

However, they realized the many difficulties of growing a podcast playing app in today's age. Having worked for many years prior as software engineers in the ad tech industry. They decide to shift focus. They now work with brands and agencies to help them advertise on podcasts more intelligently. They still rely on the foundation of the app and transcription and recommendation engine to match advertisers with the best possible show for their brand. They're excited to put all together and help move the podcast advertising industry forward.

So what the deal is with PodScribe as you go to their Web site and you want to search podcasts and you want to find it, let's say you are Johnson and Johnson and you want to find a podcast that specifically talks about parenting maternity because you want to advertise your diapers, Pampers. Or any other baby product that Johnson and Johnson manufacturers. So an easy way to do that as well. Let's search podcasts to see which ones are dealing with those topics or have parents in mind or mothers are.

You know, maybe maybe the focus is small kids. Well, sometimes you can't find that out by the title of a podcast. It's all in the details, in the content. Well, if you don't have your podcast transcribed or really good podcast show notes. A search engine is really not going to find you. Now, PodScribe is not going to find you either. Very simply, you go to pod scribe hit search podcasts and they're going to ask you to log in.

You can search my key term, in fact, right on their home page. I believe they do some search through Joe Rogan podcast and showing you, you know, the leg buildup that the last two or three episodes and showing you a transcription of his podcast and what topics he's talking about. So, you know, taking a look at. Let's see. Yeah. The last episode I'm seeing here, Jon Stewart. It transcribes it. And if there is any mention specifically of, let's say, again, that topic of maternity or babies or anything like that, and he does that kind of consistently on different episodes, which Joe Rogan is not going to maybe not a great example, but as an example, they're going to go through the description and the transcription and maybe make some choices, saying, you know, maybe we ought to be on that podcast.

We need to be on that podcast. Didn't realize that podcast was actually talking about the topic. That type of listener that we want to reach. Again, another great example of why transcriptions are important. And I can see pod scribe taking off pretty maybe not for the normal listener, but for ad agencies or for any business that's looking to advertise on a podcast as an alternative to any social media buy could be a traditional media buy. They just really want to hone in on a specific audience.

Podcasts are great to do that and PodScribe going to be a platform they're going to be able to use. So again, another reason transcriptions and very detailed podcast show notes are going to become the norm. And if you're not doing it right now, start immediately. Hey, thanks for checking in.

And I also want to give a shout out to ArchesAudio dot com, that music you heard. It's called True Grit. Great stuff. I think another piece of this 31 day challenge is to find 31 pieces of music to put on each episode.

So I just found this resource recently. I have no affiliation with them at all other than I thought. Hey, found this new resource for free podcast music, ArchesAudio dot com. All you've got to do is give them recognition within your podcast verbally and also put it in your podcast show notes and the music is free. That's a pretty cool ArchesAudio dot com.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at

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Note To Future Me - Reasons Why Your Business Should Start A Podcast
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07/28/20 • 4 min

You handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet.

Why?

Don’t know quite where to start the conversation in the next marketing meeting?

This is day 28 of my 31 Day Podcast Challenge.

Here are three great reasons why this form of audio content is just what your business’s content strategy needs.

Podcasts make marketing sense. Fewer people are reading. More people spend more time mobile devices, which means you need to adapt your content strategy to cater to these changes.

And when done right, this easily shareable content will allow your business’s message to reach your targeted audience.

Podcasts can be listened to anywhere and anytime.

How people consume content is changing. People are watching less TV and switching to online platforms. And most people don’t have time to read articles. All this means it’s getting harder and harder to reach potential customers.

Podcasts are quick and easy to consume. But what further sets them apart is that they don’t require undivided attention.

Here’s a quote from Chris Drucker from his blog. He writes about the speed appeal of podcasts:

The average blog posts is approximately 700-words, which can be read in about 5-minutes. However, the average podcast is 35-minutes which translates into 4,550 words, the equivalent of 6.5 blog posts.

Podcasts slip easily into our daily lives. This will be appealing to your targeted audience. Your customers need content they can listen to while doing other tasks. Time is a precious commodity and podcasts provide businesses with a way to effectively reach consumers while doing other activities.

This means that your opportunity to reach your consumer is limitless.

You Can Sway Your Consumers Decisions

Podcasts allow your business to develop a personality and a voice. This is a powerful tool when seeking to influence your target consumers' decisions.

A podcast confirms your brand’s identity and becomes a valid source of information.

Once you’ve built this relationship of trust with your customers, you’ll be able to influence them during decision-making processes.

Podcasts have a long and indefinite shelf life.

When good content is created, you are creating company advertising with no time limit. It also means that old customers will return to your brand for information, and new ones will seek you out.

Podcasts aren’t a one-time creation. Once you’ve published them, they are available in your podcast library of episodes, indefinitely. They will have a similar shelf life to evergreen content—so long as you’re choosing topics with an intent to last.

This means you need to plan each piece of content carefully. Be prepared to adjust your content depending on how it’s received by your listeners. Make sure you continue to be seen as a reliable information source.

As the number of people listening to podcasts rapidly increases, it makes sense to tap into this market for your business.

Podcasts make economical sense. They require minimal investment and technology to get started. That’s why Circle270Media Podcast Consultants have been an important ally to all of our clients

Once integrated into your content marketing plan, they allow you to reach a wider customer base. This medium is also perfect to target and reach niche audiences.

The main resource required is your time, to ensure that the content you produce is worth listening to for years to come.

The list of businesses who have incorporated podcasting into their content marketing strategy continues to grow month after month. Even smaller businesses are tapping into the medium to reach greater audiences and increase profits.

If you haven’t already begun podcasting, consider this is your personal invitation to start the process.

Contact us, Circle270Media Podcast Consultants, and let’s discuss how you can integrate this medium into your marketing strategy.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full...

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FAQ

How many episodes does Note To Future Me have?

Note To Future Me currently has 198 episodes available.

What topics does Note To Future Me cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Note To Future Me?

The episode title 'The HIGH ROI of Email Newsletters for Podcasters' is the most popular.

What is the average episode length on Note To Future Me?

The average episode length on Note To Future Me is 12 minutes.

How often are episodes of Note To Future Me released?

Episodes of Note To Future Me are typically released every 6 days, 15 hours.

When was the first episode of Note To Future Me?

The first episode of Note To Future Me was released on Feb 15, 2018.

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