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Not-So Kind Regards

Not-So Kind Regards

Maddy Birdcage & Caroline Moss

Join Maddy Birdcage and her co-host Caroline Moss for weekly savagely honest marketing, business and mindset advice for business owners, personal brands and professional marketers. A podcast by Birdcage Marketing.

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Top 10 Not-So Kind Regards Episodes

Goodpods has curated a list of the 10 best Not-So Kind Regards episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Not-So Kind Regards for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Not-So Kind Regards episode by adding your comments to the episode page.

Not-So Kind Regards - How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy

How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy

Not-So Kind Regards

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11/14/24 • 51 min

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This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive.

Episode highlights:

  • The journey from starting a lash business in her apartment to running an 8-figure brand
  • Balancing rapid business growth with family life and managing personal challenges
  • Embracing authenticity and serving her audience with free, high-quality educational content
  • Growing Lost Artistry Lash’s social media presence with unique strategies on Instagram, TikTok, and YouTube
  • Transitioning from hands-on salon work to an e-commerce model focused on education
  • Understanding all aspects of the business before delegating tasks

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.

Next Live Workshop:

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop
Birdcage School Full Library:
The Full Library (birdcageschool.com.au)

Connect with us:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - How to Build Authentic Brands and Balancing Motherhood with Rebecca Klodinksy

How to Build Authentic Brands and Balancing Motherhood with Rebecca Klodinksy

Not-So Kind Regards

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10/10/24 • 52 min

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In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing.

  • Rebecca’s Entrepreneurial Journey
  • Marketing Strategies and Personal Branding
  • Launching The Prestwick Place
  • Challenges and Successes
  • Embracing Authenticity in Marketing
  • The Role of AI in Marketing
  • Navigating Algorithms and Authenticity
  • Starting a Business: Realistic Expectations
  • The Importance of Organic Social Media
  • Balancing Business and Personal Life
  • Final Thoughts and Reflections

Connct with us:

Connect with Guest:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - How to Fast-Track Your Marketing Career: Unconventional Beginnings feat. Ebony Wareing

How to Fast-Track Your Marketing Career: Unconventional Beginnings feat. Ebony Wareing

Not-So Kind Regards

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08/15/24 • 34 min

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How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story.

In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both.

Episode Highlights:

· Ebony's journey from a live music venue to a digital marketing strategist.

· The evolution of digital marketing and the impact of iOS 14.1 on paid ads.

· The importance of a strong overarching marketing strategy and continuous testing.

· Insights into balancing career and motherhood in a flexible work environment.

· The value of workplace culture that prioritizes mental and physical well-being.

· The significance of understanding audience pain points and aligning creative content with messaging.

Resources:

· Birdcage Marketing School - The Full LibraryTM: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full LibraryTM

· Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy

· Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/

Where To Find Us:

· Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/

· Birdcage Instagram: https://www.instagram.com/birdcagemarketing/

· Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/

· Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing

· Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage

· Birdcage LinkedIn: https://www.linkedin.com/company/7600856

· Caroline Moss Instagram: https://www.instagram.com/caro__moss/

· Caroline Moss TikTok: https://www.tiktok.com/@caro_moss

· Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/

Connect with [podcast guest]:

· Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - Confessional: Biggest mistakes I’ve made this year in business

Confessional: Biggest mistakes I’ve made this year in business

Not-So Kind Regards

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10/24/24 • 31 min

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In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business.
Key Takeaways:

  • Over-focusing on productivity can backfire; give yourself permission to rest and let things unfold.
  • People-pleasing is a hard habit to break, but staying true to yourself is key.
  • Align your content with your audience’s needs—when it clicks, the results speak for themselves.
  • Don’t ignore your gut instincts, and trust the strategies that have worked for you before.

Next Live Workshop:
31st October at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop
Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
Connct with us:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

bookmark
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Not-So Kind Regards - The [Underrated] Essential Life Skill in 2024

The [Underrated] Essential Life Skill in 2024

Not-So Kind Regards

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03/21/24 • 24 min

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If you've ever felt the sting of skepticism while chasing your dreams, this episode will be your rally cry. Together, we'll break down how digital marketing is the ultimate ally in your corner, helping you push past doubts and making your aspirations a reality. Whether you're a business owner, an activist, or just someone looking to forge meaningful connections, you'll see why your voice—and your cause—deserves to be heard in the vast digital landscape. We go beyond the basics of marketing; we're here to arm you with the confidence to create content that resonates, impacts, and connects.
Let's face it, the idea of putting yourself out there can be downright terrifying. But Maddy is here to guide you through the thicket of fear that surrounds digital marketing. We'll explore how to tackle the terror of judgment and visibility, and dissect the myths of complexity in this space. With a heartfelt discussion on how to embrace feedback, even when it's less than glowing, and an arsenal of resources ready to demystify the content creation process, you'll be equipped to lead in a digital age. Think of it as your personal empowerment toolkit, turning what if's into what is.
As we wrap up, we take a strategic look at the marketing techniques of scarcity and urgency, clarifying the genuine value they bring when used with integrity. Maddy will share with you the security blanket that comes with mastering digital marketing—a skill set that doubles as career insurance in an ever-evolving market. Whether you're seeking to enhance your persona or assist others in theirs, these tools are your stepping stones to success. So, create, tag us, and let's build a community that champions growth and emboldens every step of your journey. Let the digital revolution begin, with you at the forefront.

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - How to make the rest of 2024 your Winning Season

How to make the rest of 2024 your Winning Season

Not-So Kind Regards

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08/22/24 • 31 min

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It’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna?

>>>Details on your special code to join us for Winning Season below.

In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly.

Episode Highlights:

  • The mental and emotional shift required to enter winning season.
  • Practical steps for creating a life and marketing plan that aligns with your authentic self.
  • The importance of consistent, small actions in achieving long-term success.
  • Strategies for reprogramming limiting beliefs and expanding your mindset.
  • The role of support systems in maintaining momentum and accountability.
  • Insights into balancing gratitude with the drive for continuous improvement.

Resources:

Where To Find Us:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - How to grab the right attention with your content during Q4

How to grab the right attention with your content during Q4

Not-So Kind Regards

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09/26/24 • 52 min

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In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience.
The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.

Episode highlights:

  • How to prepare for Q4 Content
  • Mindset for the Holiday Season
  • Understanding Your Audience
  • Black Friday and Cyber Monday Strategies
  • Creating Unique Campaigns
  • Leveraging Influencers and UGC
  • Navigating Social Media Algorithms
  • Promoting on TikTok: A Case Study
  • The Art of Crafting Hooks
  • Max's Personal Content Strategy
  • Understanding Visual Hooks
  • Creating Engaging Content

Resources:

Where To Find Us:

Connect with Max:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

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Not-So Kind Regards - How to become a one-person marketing machine

How to become a one-person marketing machine

Not-So Kind Regards

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08/10/24 • 23 min

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No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony.

Episode Highlights:

  • The significance of being a "One-Person Marketing Machine" in the early stages of business.
  • The importance of balancing generalist knowledge with specialist skills in marketing.
  • Why outsourcing marketing too early can lead to poor results without a solid strategy.
  • The role of strategy in simplifying and enhancing marketing efforts.
  • The benefits of understanding every part of your marketing funnel before outsourcing.
  • Insights into maintaining creative control while scaling your marketing efforts.
  • How being adaptable and agile can make you more effective in a dynamic digital landscape.

Resources:

Where To Find Us:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

bookmark
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Not-So Kind Regards - (Live Session) Inside a Breakthrough 1-on-1 with Maddy Birdcage and BMS Student Kim James

(Live Session) Inside a Breakthrough 1-on-1 with Maddy Birdcage and BMS Student Kim James

Not-So Kind Regards

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05/16/24 • 44 min

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You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing SchoolTM student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business.

Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing.

Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging.

Episode Highlights:

  • The challenges and opportunities of transitioning from a corporate job to starting a consulting business.
  • The disconnect between marketing tactics and business goals in both large corporations and small businesses.
  • The importance of in-house content creation versus outsourcing to agencies.
  • Strategies for effectively communicating the value of marketing efforts to executive teams.
  • The role of audience analysis and measurement frameworks in developing a robust marketing strategy.
  • The benefits of offering customised consulting packages versus set packages.
  • Insights into pricing strategies for consulting services and the importance of aligning prices with perceived value.
  • The value of using platforms like LinkedIn, TikTok, and Instagram for different stages of the marketing funnel.
  • The importance of having a lead magnet and building an email list for effective marketing outreach.
  • The concept of a ladder of transformation in understanding the functional, emotional, and identity-based needs of clients.

Resources:

Where To Find Us:

Connect with Kim:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

bookmark
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Not-So Kind Regards - Classic Drops: Using Psychology in Your Marketing

Classic Drops: Using Psychology in Your Marketing

Not-So Kind Regards

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10/17/24 • 34 min

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We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.

In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.

Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.

Key Takeaways:

  • Uncover the psychology behind consumer choices to enhance your marketing strategy.
  • Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.
  • Learn how storytelling can transform product features into benefits that inspire action.
  • Understand the emotional depth of the customer journey and how it influences buying behavior.
  • Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.

Tune in to reshape your brand’s experience with these powerful insights!
Next Live Workshop:
31st October at 10am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop
Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
Connct with us:

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/

bookmark
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FAQ

How many episodes does Not-So Kind Regards have?

Not-So Kind Regards currently has 52 episodes available.

What topics does Not-So Kind Regards cover?

The podcast is about Tiktok, Marketing, Entrepreneurship, Mindset, Podcasts, Digital Marketing and Business.

What is the most popular episode on Not-So Kind Regards?

The episode title 'How to become a one-person marketing machine' is the most popular.

What is the average episode length on Not-So Kind Regards?

The average episode length on Not-So Kind Regards is 32 minutes.

How often are episodes of Not-So Kind Regards released?

Episodes of Not-So Kind Regards are typically released every 7 days.

When was the first episode of Not-So Kind Regards?

The first episode of Not-So Kind Regards was released on May 31, 2023.

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