
Ep. 40: Protecting Your Art with Ilya Kushnirsky, IP Attorney
02/22/19 • 68 min
Today on the show we are joined by our friend, Ilya Kushnirsky, who is an intellectual property attorney. His firm, KG Law in New York City, services artists and creatives almost exclusively, having helped many grateful individuals with issues of IP theft and infringement over the years! Ilya is a speaker at our upcoming Not Real Art Conference and this little discussion serves as an introduction to some of his forthcoming presentation. We chat about copyrights, trademarks and all things art law. Ilya shares his ideas on staying affordable for people who are not traditionally rolling in money, how to protection yourself against the epidemic of infringement and ways to move the legal needle in your direction. Remember to get you tickets for the conference and join us for this very important conversation today! For more information about artists, links and resources from this episode, please visit https://notrealart.com/art-lawyer-nra-conference-speaker-ilya-kushnirsky-drops-knowledge/
Key Points From This Episode:
- Some background on KG Law and why they chose their particular path.
- Controversial cases and setting precedents in art legalities.
- Working with small time artists and legal affordability.
- Protection against impropriety or preparing to handle a difficult situation.
- Comparing the numbers of registered work or unregistered work.
- Batch registration, saving time and downsides to this impulse.
- Differentiating between copyrighting and trademarking.
- Monetizing intellectual property and the essential steps towards success.
- Enhancing yours and others’ value through pro-action.
- Investing and spending on your personal development and future.
- And much more!
Today on the show we are joined by our friend, Ilya Kushnirsky, who is an intellectual property attorney. His firm, KG Law in New York City, services artists and creatives almost exclusively, having helped many grateful individuals with issues of IP theft and infringement over the years! Ilya is a speaker at our upcoming Not Real Art Conference and this little discussion serves as an introduction to some of his forthcoming presentation. We chat about copyrights, trademarks and all things art law. Ilya shares his ideas on staying affordable for people who are not traditionally rolling in money, how to protection yourself against the epidemic of infringement and ways to move the legal needle in your direction. Remember to get you tickets for the conference and join us for this very important conversation today! For more information about artists, links and resources from this episode, please visit https://notrealart.com/art-lawyer-nra-conference-speaker-ilya-kushnirsky-drops-knowledge/
Key Points From This Episode:
- Some background on KG Law and why they chose their particular path.
- Controversial cases and setting precedents in art legalities.
- Working with small time artists and legal affordability.
- Protection against impropriety or preparing to handle a difficult situation.
- Comparing the numbers of registered work or unregistered work.
- Batch registration, saving time and downsides to this impulse.
- Differentiating between copyrighting and trademarking.
- Monetizing intellectual property and the essential steps towards success.
- Enhancing yours and others’ value through pro-action.
- Investing and spending on your personal development and future.
- And much more!
Previous Episode

Ep. 38: Art Basel Miami Edition Pt. 2
Welcome to Not Real Art, Siri’s favorite creative culture podcast! Today’s episode is another holiday edition special, where we dive into everything from family traditions, favorite Christmas time memories, how Sourdough first got his nickname, and more stories about our time at Art Basal. The conversation touches on our different feelings and experiences at Wynwood, Untitled, and SCOPE, and the disconnect that is so apparent between the art fair versus Wynwood crowds. We also share our favorite and most outstanding pieces that we’ve seen throughout all the art events, and some of the incredible galleries taking risks and really killing it on the art scene. Finally, we dig into the concept of corporatization of the art and what it will mean for the future of artists and the art industry as a whole. For all this and an incredible conversation, stay tuned to today’s episode! For more information about artists, links and resources from this episode, please visit https://notrealart.com/2018-art-basel-miami-recap-pt-2/
Key Points From This Episode:
- The Man One Family holiday traditions.
- Understanding how art has become a mainstream trend.
- Recap of the shows we attended at Art Basel Miami.
- Overviewing the art that was within the Art Basal Fair.
- The contrasting feelings between Art Basel, Scope, etc
- Why Wynwood Walls makes us feel generally angry.
- Understanding the concept of “new money art”.
- Pieces that stood out; unique and refreshing.
- Why the ultimate failure of an artist is to stop growing.
- The disconnect between Wynwood and the art fair scene.
- Recognizing all the artist stories that aren’t being told.
- The corporatization of art and what it means for the industry.
- And much more!
Next Episode

Ep. 41: Scott Zimbler, Founder of Home Brew Digital Marketing Agency
Digital Marketing in the World of Film, With Scott Zimbler.
Today on Not Real Art we are joined by our friend, Scott Zimbler, founder of the Home Brew Agency here in LA. Scott works with some of the most creative people in the film industry and has designed digital advertising content for blockbusters such as The Lego Movie and Fantastic Beasts. We have a conversation about his employment history, including his time at Electronic Arts and Paramount Pictures, and we discuss how the design landscape has changed over the last few years. Scott tells us about being one of the early advocates of the Internet in the 90s, navigating the power struggle between game designers and marketers and why he believes marketing is in his DNA. In talking about his company, Scott reveals a profound commitment to art and authenticity and establishing a healthy home-work balance for his employees. He shares about the importance of trust, instituting sabbatical programs and building into the career development of his staff members. Tune in today to find out more about Scott and his industry-leading business! For more information about artists, links and resources from this episode, please visit https://notrealart.com/home-brew-digital-agency-founder-scott-zimbler-co-hosts-nra-podcast/
Key Points From This Episode:
- Why Scott decided to start his own company
- His frustrations with working for advertising agencies
- What makes Home Brew Digital Agency unique
- How he introduced digital marketing to some of the big names
- His big break with Titanic!
- What he did for Electronic Arts
- The necessity of social media marketing
- How CPG companies teach you the value of a strategic approach
- Why marketing is harder than ever
- The importance of having a strong account team
- A few of their runaway success campaigns
- Being an employee-friendly company
- How Scott views his role in the company
- Who their biggest competitors are
- How design has evolved over the last few years
- The importance of investing in employee career development
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