
Understand your donors' why
04/07/22 • 22 min
Your donors give for a reason. Do you know what it is? In this episode, Sarah and Nancy explore four common reasons why donors give. They give advice on which of these groups of donors you should spend more of your time with and why. If you don't know why your donors give, listen for some ways that will help you find out. Your mission matters, and money is the fuel for you to deliver that mission. Take 20 minutes to reflect on your fundraising practice so you build your movement for the next year.
Enjoyed this episode? Share it with a friend. Want to request a topic? Email us at [email protected].
You can also follow us on these social media channels:
- Facebook: www.facebook.com/nonprofitradioshow
- Instagram: www.instagram.com/nonprofitradioshow
- Twitter: @smallnonprofits
- LinkedIn: www.linkedin.com/company/nonprofit-radio-show/
You got this.
Your donors give for a reason. Do you know what it is? In this episode, Sarah and Nancy explore four common reasons why donors give. They give advice on which of these groups of donors you should spend more of your time with and why. If you don't know why your donors give, listen for some ways that will help you find out. Your mission matters, and money is the fuel for you to deliver that mission. Take 20 minutes to reflect on your fundraising practice so you build your movement for the next year.
Enjoyed this episode? Share it with a friend. Want to request a topic? Email us at [email protected].
You can also follow us on these social media channels:
- Facebook: www.facebook.com/nonprofitradioshow
- Instagram: www.instagram.com/nonprofitradioshow
- Twitter: @smallnonprofits
- LinkedIn: www.linkedin.com/company/nonprofit-radio-show/
You got this.
Previous Episode

2022 Series: Staffing our organizations in a time of the great resignation
The Nonprofit Radio Show continues its three-part 2022 leadership series with a focus on staffing. In this episode, Nancy and Sarah talk about what is important to remember about building your team in 2022. On the table is an honest conversation about whether you need to pay your staff more in our current marketplace of work. If you are in a position of hiring staff, listen for specific advice on small steps you can take to strengthen your team. Our people matter. What will you do to strengthen your team?
Enjoyed this episode? Share it with a friend. Want to request a topic? Email us at [email protected].
You can also follow us on these social media channels:
- Facebook: www.facebook.com/nonprofitradioshow
- Instagram: www.instagram.com/nonprofitradioshow
- Twitter: @smallnonprofits
- LinkedIn: www.linkedin.com/company/nonprofit-radio-show/
You got this.
Next Episode

Become a trustful nonprofit
There have been a few reports out over the past year that warn us that trust in institutions has decreased, including in nonprofits. One body of research that we will link in the show notes says that only 19% of people highly trust nonprofits. In this episode, Nancy and Sarah talk about what causes people to trust a nonprofit, how you know if people trust your nonprofit, and what you can do to increase trust. Trust us, you'll want to take a listen.
Philanthropy New Digest article
Independent Sector "Trust in Civil Society" report
Enjoyed this episode? Share it with a friend. Want to request a topic? Email us at [email protected].
You can also follow us on these social media channels:
- Facebook: www.facebook.com/nonprofitradioshow
- Instagram: www.instagram.com/nonprofitradioshow
- Twitter: @smallnonprofits
- LinkedIn: www.linkedin.com/company/nonprofit-radio-show/
You got this.
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