027: How To Leverage Speaking to Attract Better Clients

Speaking is one of the best resources to gain leads and amplify your influence. But when your schedule gets hectic, you need to evaluate what speaking events are worth taking on.In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about how to leverage speaking to attract better clients. Although speaking in stages only has you on stage for around an hour, the actual preparation takes days or weeks and it demands a lot of your time, energy, and money. Making the effort to undergo this thorough process can yield significant returns by enhancing the visibility of your business and opening up a world of endless opportunities. When executed correctly, it can help you to draw in your ideal clients who share a genuine connection with your brand.Here are some of the highlights of this episode:

• Key factors to consider before saying yes to speaking events (03:05)
• The importance of learning how to say no (05:48)
• Intentional goals and the value of trusting your own energy (06:35)
• How to maximise the return of opportunity (ROO) in speaking (08:50)
• Why you need to be aware of the flow of the speaking event (10:35)

Quotes:"Speaking may seem like showing up and speaking on stage for an hour but it's days worth of putting content together that allows you to show up as your best self." -Samantha Riley"You've only got so many hours in a day and you need to make sure that you're getting the greatest ROI of your time, at all times." -Samantha Riley"You need to know the difference between a good opportunity and a great opportunity. Good opportunities are dime-a-dozen while the great ones will keep moving the needle for you." -Melanie Benson"We put a lot of time, money, and energy to show up in a powerful way while speaking." -Melanie Benson Resources:

• Move from being Unknown to Standout Expert and attract your dream clients https://samanthariley.global/expert/
• Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge