New York Launch Pod: A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area (NY Launch Pod) - Episode 85: Katya Sverdlov, Co-Founder of JelikaLite

Episode 85: Katya Sverdlov, Co-Founder of JelikaLite

06/01/22 • 22 min

New York Launch Pod: A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area (NY Launch Pod)

According to the Centers for Disease Control and Prevention(CDC), autism rates are growing. By one estimate, autism now affects 1 in 44 children. Families who have children with autism have been looking for an effective therapy, often without success. Enter JelikaLite. Katya Sverdlov wanted a better treatment for autistic children so she teamed up with Dr. Eugenia Steingold to create a therapeutic wearable device that combines non-invasive brain stimulation with infrared light, EEG sensors and an AI personalization platform. The results have been so promising that JelikaLite was awarded a National Science Foundation grant. Listen to the episode to hear how the device works, how JelikaLite competes with larger companies, the challenges of bringing a medical device to market and a whole lot more.

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Episode 84: Craig Karger, Founder of Wrist Enthusiast

In this episode we go behind wristwatches, wristwatch culture and the wristwatch business with Craig Carger, Founder of Wrist Enthusiast. But Wrist Enthusiast isn’t just the name of Craig’s blog and Instagram page, it’s a way of life for Craig. Craig’s passion around watches led him to start an Instagram page that currently has over 300,000 followers and a blog with an engaged and active readership. Now Craig has a voice in the watch industry itself. But what started as a side hustle hasn’t been easy to build. Craig actively posts and engages with his readership all while working a full time job. Listen to the episode to find out just how Craig has leveraged new media and his passion for watches into a business.

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