New Books in Sociology

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.

Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

James G. Webster is Professor in the School of Communication at Northwestern University.

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Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In Reading the Comments, Joseph Reagle urges us to read the comments. Conversations "on the bottom half of the Internet," he argues, can tell us much about human nature and social behavior.

Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment--a nonstop stream of social quantification and ranking--affects our self-esteem and well-being. And he examines how comment is puzzling--short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, "WTF?!?"

Joseph M. Reagle, Jr. is Assistant Professor in the Department of Communication Studies at Northeastern University and the author of Good Faith Collaboration: The Culture of Wikipedia (MIT Press).

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In Bridging the Divide: Working-Class Culture in a Middle-Class Society (ILR Press, 2021), Jack Metzgar attempts to determine the differences between working-class and middle-class cultures in the United States. Drawing on a wide range of multidisciplinary sources, Metzgar writes as a now middle-class professional with a working-class upbringing, explaining the various ways the two cultures conflict and complement each other, illustrated by his own lived experiences.

Set in a historical framework that reflects on how both class cultures developed, adapted, and survived through decades of historical circumstances, Metzgar challenges professional middle-class views of both the working-class and themselves. In the end, he argues for the creation of a cross-class coalition of what he calls "standard-issue professionals" with both hard-living and settled-living working people and outlines some policies that could help promote such a unification if the two groups had a better understanding of their differences and how to use those differences to their advantage.

Bridging the Divide mixes personal stories and theoretical concepts to give us a compelling look inside the current complex position of the working-class in American culture and a view of what it could be in the future.

John Lepley is a union activist in Pittsburgh, Pennsylvania and can be reached at [email protected].

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“Made of light and later sound, the film experience cannot be touched, but that does not mean it is immaterial.” So writes Dr. Caetlin Benson-Allott in her third academic monograph, The Stuff of Spectatorship: Material Cultures of Film and Television (University of California Press, April 2021). In The Stuff of Spectatorship, Dr. Benson-Allott turns away from that canonical concept of medium specificity to explore the nature of material specificity. How might the cinematic and televisual apparatus be expanded to incorporate the lost off-the-air recording, the decaying VHS tape, the mediocre branded Cabernet, and the eruption of violence at your local multiplex? It is not just what you watch, but how you watch, that makes meaning. This reframing not only has profound implications for how critics and fans enjoy their preferred media, while laying bare the racist and classist commitments at the heart of our shared material media cultures.

In this discussion, Dr. Benson-Allott describes the origin of her latest project, details her decision to include herself as a character in the proceedings, and talks about her work as the editor at the disciplinary flagship, Journal of Cinema and Media Studies.

Caetlin Benson-Allott is Professor of English and Film & Media Studies at Georgetown University. She is the author of The Stuff of Spectatorship: Material Cultures of Film and Television (University of California Press, 2021), Remote Control (Bloomsbury, 2015), and Killer Tapes and Shattered Screens: Video Spectatorship from VHS to File Sharing (University of California Press, 2013). She is also Editor of the Journal of Cinema and Media Studies (JCMS), the scholarly publication of the Society for Cinema and Media Studies, and writes a regular column on politics, platforms, and contemporary media for Film Quarterly.

Annie Berke is the Film Editor at the Los Angeles Review of Books and author of Their Own Best Creations: Women Writers in Postwar Television (University of California Press, 2022). Her writing has been published in Public Books, Literary Hub, Feminist Media Histories, Ms., and Camera Obscura.

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Cities around the world are formulating plans to respond to climate change and adapt to its impact. Often, marginalized urban residents resist these plans, offering “counterplans” to protest unjust and exclusionary actions. In Form and Flow: The Spatial Politics of Urban Resilience and Climate Justice (MIT Press, 2021), Kian Goh examines climate change response strategies in three cities—New York, Jakarta, and Rotterdam—and the mobilization of community groups to fight the perceived injustices and oversights of these plans. Looking through the lenses of urban design and socioecological spatial politics, Goh reveals how contested visions of the future city are produced and gain power.

Goh describes, on the one hand, a growing global network of urban environmental planning organizations intertwined with capitalist urban development, and, on the other, social movements that themselves often harness the power of networks. She explores such initiatives as Rebuild By Design in New York, the Giant Sea Wall plan in Jakarta, and Rotterdam Climate Proof, and discovers competing narratives, including community resiliency in Brooklyn and grassroots activism in the informal “kampungs” of Jakarta. Drawing on participatory fieldwork and her own background in architecture and urban design, Goh offers both theoretical explanations and practical planning and design strategies. She reframes the critical concerns of urban climate change responses, presenting a sociospatial typology of urban adaptation and considering the notion of a “just” resilience. Finally, she proposes a theoretical framework for designing equitable and just urban climate futures.

Bryan Toepfer, AIA, NCARB, CAPM is the Principal Architect for TOEPFER Architecture, PLLC, an Architecture firm specializing in Residential Architecture and Virtual Reality. He has authored two books, “Contractors CANNOT Build Your House,” and “Six Months Now, ARCHITECT for Life.” He is an Assistant Professor at Alfred State College and has served as the Director of Education for the AIA Rochester Board of Directors. Always eager to help anyone understand the world of Architecture, he can be reached by sending an email to btoepfer@toepferarchitecture.

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