Networx Podcast

This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party.
During this podcast, you'll discover:

• Innovation trends we'll see take off and make a serious impact in 2020.
• The future of customer experience.
• How AI platforms are going to disrupt marketing for the better.

Panellists include:

• Sarah Bell, Co-Founder and Rita's Mum, AiRE
• Kirsty Robinson, Head of Experience, VMLY&R Brisbane
• Paul Woodward, Sales Leader – Startups and Midmarket, Amazon Web Services

Panel Facilitator: Elizabeth Gibbons, Director of Client Services

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:

• #nxbris video: Kirsty of @vmlyr shares end-to-end CX: Transforming Patient Care with DeloitteASSIST https://www.youtube.com/watch?v=2RfojcYR8iM
• #nxbris video: Paul of @amazonwebservices shares a video Introducing Amazon Go and the world’s most advanced shopping technology https://www.youtube.com/watch?v=NrmMk1Myrxc
• Networx blog
• Networx final top tips video

Live recording at Loft West End on 26 November 2019 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, Box Betty and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.

"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your business plan, join us as our panel of business AI and data specialists dive deep on the latest trends in data collection and AI-driven activation.
During this podcast, you'll discover:

• Customer data platforms: are they a passing fad, or the new normal?
• Data and AI ethics in the wake of 'The Great Hack.'
• The latest in artificial intelligence and machine learning for business improvement and hyperpersonalised marketing.
• The best ways to collect and manage your data.
• How to avoid rookie errors in data and AI.
• The people, processes and tech you need to start your journey to AI-driven experiences and businesses.

Panellists include:

• Nicholas Therkelsen-Terry, CEO & Co-founder, Max Kelsen
• Natasha Lam, Head of Automation - Finance, Blackbook.ai
• Ryan Stuart, CEO & Founder, Kapiche

Panel Facilitator: James Gauci, Senior Digital Lead, PPQ

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events

Further resource links:

• Networx blog
• Networx final top tips video

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Live recording at The Calile Hotel on 29th October 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Box Betty, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.

Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision.
People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?

Panel of Speakers:

• Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/
• Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet https://www.linkedin.com/in/lisasummerhayes/
• Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/
• Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/

Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/

EPISODE NOTES:
In this panel you will hear:

• how to identify & create experiences that go beyond your product
  - Understanding trust. Why should you build trust from the first click?
  - Re-framing your audience engagement to elicit long-term loyalty
  - What emerging technologies will enable you to deliver more to your community?
  - Humanising automation for personalisation

Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn
to get new episodes as they become available.

It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.
Panel of Speakers:

• Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/
• Ashton Tuckerman, Chief Marketing Officer (CMO), Gathar https://www.linkedin.com/in/ashtontuckerman/
• Jessica Dorey, Content Strategist, simPRO https://www.linkedin.com/in/jessica-dorey-b22881b1/
• Lily Woodhouse, Content & Marketing Strategist, Deloitte Digital https://www.linkedin.com/in/lilywoodhouse/

Panel Facilitator: Kurt Sanders, The Content Division https://www.linkedin.com/in/kurtsanders1/ | Twitter @sanderlands @thecontentdiv

In this panel you will hear:

• Case studies form brands that fearlessly focus their content effectively
• What changes you need to make to how you create and use content
• What data and privacy considerations you need to be across for your business

Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn
to get new episodes as they become available.

It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing.

During this podcast, you'll discover:

• Why the Super Bowl and large sporting events are attractive platforms for advertisers.
• Why creative advertising is critical in the age of digital marketing.
• Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.
• Ambush advertising associated with sporting events and Super Bowl.
• Cases/Examples of the successes and failures associated with Super Bowl.

Panellists include:

• Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland
• Luke Wheatley, Head of Creative and Content, Flight Centre
• Rob Hudson, Managing Director, Clemenger BBDO

Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
For a full list of list of video links, visit the Networx Podcast website.

Further resource links:

• Networx blog post: Creating a Super Bowl moment Kicks off Networx 2019 Calendar
• Networx final top tips video: Winning Campaigns - Creating a Super Bowl moment

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This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher,