Episode 6 - Guy Hayler on The Business of Doing Right for the Planet

06/30/22 • 61 min

Guy is a founder of Wavelength Ventures and commercial director of Wavelength Media. Keen surfer and outdoor enthusiast, he spent years travelling to the Globes most remote surf breaks, dreaming up businesses. Graduating from Newcastle University with a degree in Geography, Guy went on to work in the financial sector before working for Crowdfunder and more recently for Wavelength Media and Ventures.

Wavelength originally started out as a magazine that dates back to 1981. Leveraging the creativity side of the original magazine, Wavelength evolved to build a community of outdoor enthusiasts. More recently, Guy has moved Wavelength into the venture capitalist sector, funding businesses that align to values and ethos.

Guy’s love for the great outdoors has driven his pursuit to place sustainability at the epicenter of doing business. In helping fund purposeful businesses to become successful and profitable, they can grow to have a bigger impact. In the last two years his company has helped raise £75 million for 23 businesses, all of which align to an ethos of inspiring healthy living, the power of the outdoors and a sustainable mindset.

Sitting at the heart of Wavelengths ethos, is a new event that was launched last year. The Blue Earth Summit is a 2-day event that brings together a dynamic mix of communities that share a love for the great outdoors and who strive to see business as a force for good.

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Episode 5- Olly Pemberton on Wildlife Conservation Documentary Filming

About Olly Pemberton

Olly Pemberton is an award-winning Director, Producer, Cameraman, Drone pilot, Editor, Sound Technician, Story-teller all rolled into one. Having trained with the Royal Marines Reserves for four years he is well used to being self-sufficient and flexible.

Olly grew up on the Isle of Man, a place which has now received the UNESCO world heritage stamp given to the country as a marine protected area, place which he refers to as the ‘love child of Scotland and Cornwall, Home of the Manx Shearwater’.

Olly has spent the best part of the last decade filming endangered or elusive wildlife, wild snow leopards, sparrow hawks and Italian brown bears among a few. After a solid career as documentary filmmaker for Exodus Travel, he is now branching out filming and directing award-winning documentaries on the interaction between mankind and wild species across the Globe.

His most recent extreme shoot was in Botswana, in the Okavango Delta, filming a people called ‘Polers- guardians of the Okavango delta’, and his firsthand account of these nail-biting boat rides between narrow hippo waters, being charged at, and how Covid has impacted wildlife and poaching.

Olly also takes us on a journey about the human wildlife conflict around Kenya, and the incredible work carried out by the Tsavo Trust, a model called the 10% project, where the trust attempts to maximise the farming yield on farmers lands, while allowing space to roam for wild elephants, concept that is working and mitigates human wildlife conflict.

“The general theme that seems to crop up in the wildlife conservation world, is coexistence. Addressing that in a less romantic fashion, with the honest truth around trials an errors, about how humans and animals do need areas to work and roam.”

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Episode 7- Lida Pet-Soede on the World's Last Fisheries, Marine Conservation and Shifting Baselines

Lida Pet-Soede is a senior strategic conservation and fisheries management professional. She has lived in many places around the world however most of her work has been based around Asia Pacific region, Indonesia and the Coral Triangle. Lida is originally from a dairy farm in the Netherlands, however discovered her love for the marine world whilst studying for her degree at Wageningen Agriculture University.

Captivated by the ocean, she went on to complete a Phd in Indonesia in Tropical Fisheries Biology and Management. Lida is currently enjoying the coastal gems of Cornwall but plans to move back to Indonesia in the near future.

Lida is a keen scuba diver, snorkeler and all round thalassophile. She has explored many amazing places, experiencing stunning underwater wilderness. Her career includes working with governments, NGOs and the private sector to achieve sustainable coastal and marine development in Indonesia and the Asia Pacific region. This includes project and strategy design, project review and evaluation, professional development coaching and creation of strategic partnerships. She conducts assessments and provides advice on tropical collaborative fisheries management, marine biodiversity conservation, sustainable aquaculture development, sustainable development in coastal communities, marine tourism, and policy reform for collaborative governance and management.

Lida is passionate about preserving our ocean for future generations and is currently focusing on the concept of Shifting Baselines. The concept that younger generations of divers may be blown away by the beauty of our waters. However, the reality is that it is just a fraction of the thriving ecosystem that it used to be. We cannot appreciate what is lost, if we never knew it was there. Using this as a focal point of her work, Lida hopes to motivate younger young people about lost ecosystems, and encourage them to focus their careers in solutions to rewild.

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