My Tog Blog About Awesome Content Creation

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach.
Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)
In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications.
In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands.
In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics.
There's a lot here for anyone looking to monetize their content business!
Episode Links
Riverside.fm (affiliate link)
Women in Influencer Marketing
Audience Avatar - Template and Example

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Imagine trying to lay the foundation for full-time content creation, while still working a full-time job unrelated to content creation. That's the path that Andrew Warner, my guest for this episode, is currently on. And since the start of this year, he has been making some steady progress toward this goal and has some great advice to share that's relevant to all types of content creators. Check it out!
Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Would you like to earn your first $1 as an affiliate marketer?
Thanks to Riverside.fm for sponsoring this episode. This is my "go-to" tool for recording and editing video and audio podcast interviews. Try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)
In this episode, I talk with Ileane Smith, who has worked with major brands, gained acceptance into the Amazon Influencer Program, increased her YouTube channel to over 12K subscribers, and accumulated over 15K followers on the X App - and did it all while being a part-time content creator.
We discuss the differences between the Amazon Influencer program and the Amazon Associate program, the comparative benefits of the influencer and associates programs, and the various tools and platforms that content creators can use to monetize their channels.
We also unveil a new marketing strategy that can help small channels create their first affiliate revenue stream.
Other topics include balancing a full-time job with an influencer career, the pros and cons of affiliate marketing versus creating digital products, and some of our favorite social media platforms and features.
Realistically, affiliate marketing probably won't result in "retirement money" unless you can consistently scale your lead generation out to the 50-100K+ views territory. However, even with a small channel or social media profile, you can start generating income via Amazon and other affiliate channels. This can help offset the costs of your content creation hobby, side hustle, or business. And if you can then add some sponsorships to that, you can also get free stuff from brands and increase revenue a bit more. With some consistent effort, that, I think, is within reach.
Episode Links
Please note that some of the links shared here are affiliate links. That means if you purchase through these links, I or my guest will receive a commission.
If you'd like to learn more about Ileane's content and offers, see her
YouTube Channel and Amazon storefront.
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Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Running out of fresh content ideas is among the biggest fears that haunt content creators. And most of us will have this fear realized at some point in time. I'm talking about those days when our ideas list is running dry and we just can't come up with new content topics that excite even us, let alone our audience.
This episode is about five ways you can come up with fresh content ideas when those days arrive. It's based on the process I went through this summer when I was struggling to come up with fresh content ideas myself. As I discovered, different sources were helpful in different ways. But to get the best ideas, I had to dig a little deeper than what I tried at first.
Eventually, I got there. And my hope is that this combination of sources will be useful to you as well. Check it out!
Music and effects are licensed under StoryBlocks. Opening track: Energy Intro, by Danail Draganov; closing track: Disco Danger, by John Presstone.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Are you ready to join the Part-Time Creator Crew?
Season 3 of My Tog Blog About Awesome Content Creation is just around the corner! This time, we'll explore a topic that is very real for many of us: the challenges of being a part-time content creator.
We'll discuss navigating the highly competitive landscape of YouTube, podcasting, and social media platforms today with limited time and resources.
Whether you're a part- or full-time creator, I think you'll find a lot that's helpful here as we dive into:
- YouTube
- Podcasting
- content creation
- personal branding
- social media strategy
- monetization strategies, and
- content creator life & mindset, and much more
Subscribe now to join the community!

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.