My Tog Blog About Awesome Content Creation

As YouTube creators, we're always looking for new forms of content marketing to help promote our channels. And in this episode, we look at whether a blog can help grow your channel and how to get started if that's something you're interested in pursuing.
These are the perfect topics for my guest, Amanda Hand, a content marketing expert working with Regex SEO - a Houston-based SEO company specializing in developing custom digital marketing strategies.
The episode covers the connection between blogging and business strategy, the process for developing successful content (including the right way of leveraging AI tools), how to promote your blog content, and how to build a lasting relationship with your audience. I also conclude with a few thoughts about selecting your "lane" as a content creator, from the strategic alignment perspective within your content business.
About My Guest
Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries, including Travel Insurance, HVAC, Architecture, and Home Services. Her expertise is in creating high-performing content that drives business growth, managing international teams, and converting audiences through compelling ad copy and long-form content.
Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO. You can find the company is working with now at: https://www.regexseo.com/

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach.
Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)
In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications.
In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands.
In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics.
There's a lot here for anyone looking to monetize their content business!
Episode Links
Riverside.fm (affiliate link)
Women in Influencer Marketing
Audience Avatar - Template and Example

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Imagine trying to lay the foundation for full-time content creation, while still working a full-time job unrelated to content creation. That's the path that Andrew Warner, my guest for this episode, is currently on. And since the start of this year, he has been making some steady progress toward this goal and has some great advice to share that's relevant to all types of content creators. Check it out!
Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Having a merch store is cool! Having one that gets traffic and sales is even cooler.
Thanks to Riverside.fm for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out using this link. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)
In this episode, Grace Clemens provides a digital marketing audit for my podcast merch store. Grace is a marketing professional with over 13 years of experience leading growth initiatives across various sectors, including managing digital strategies for projects such as the $100 million XPrize for Carbon Removal.

She is currently the Founder and CEO of SCC Marketing, specializing in digital marketing audits that help eCommerce brands increase revenue and generate meaningful customer engagement.

If you'd like to contact Grace Clemens, check out her website or LinkedIn.
Other Episode Links:
Please note that some of the links shared below are affiliate links. That means if you purchase through these links, I or my guest will receive a commission.
Vexels Membership, My Teepublic Store, and Fiverr.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Are you ready to join the Part-Time Creator Crew?
Season 3 of My Tog Blog About Awesome Content Creation is just around the corner! This time, we'll explore a topic that is very real for many of us: the challenges of being a part-time content creator.
We'll discuss navigating the highly competitive landscape of YouTube, podcasting, and social media platforms today with limited time and resources.
Whether you're a part- or full-time creator, I think you'll find a lot that's helpful here as we dive into:
- YouTube
- Podcasting
- content creation
- personal branding
- social media strategy
- monetization strategies, and
- content creator life & mindset, and much more
Subscribe now to join the community!

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.