#103 - How to create a professional photography portfolio to grow your business - part 2

09/25/24 • 50 min

Being laser-focused about where we want to take our business and working on the right aspects that will bring results.

Creating a portfolio and marketing it, is a huge part of building a photography business.

In fact, it is the key step in starting right because if the client does not like what they see, there’s no 2nd conversation from there.

But when our portfolio is created the right way and shared the right way, it helps us work with better clients, negotiate better rates, and in fact, raise our rates.

The secret lies not just in creating beautiful work but also in being smart and strategic about how we create, share, and update it.

In this week’s podcast episode, we continue our conversation with Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy. Lucia shares everything about creating a powerful portfolio that brings clients, helps you raise your rates, and differentiates you from the competition.

Lucia shares everything from creating separate portfolios, the different ways to market your portfolio, use it to attract clients, tips to present your portfolio in pitches, how to use it to raise your rates, and the importance of feedback to improve and upgrade your portfolio.

We are always creating new content, new photos, new recipes, new videos. It’s so easy to start being strategic about our content creation anytime.

We can start today.

And if we already have a robust, well thought-out portfolio, then we can start sharing it in ways that all that hardwork can make the impact it truly deserves. And we start anytime, wherever we are in our journey. Basically, we can start today!

The beauty of it is that it’s never too late. The train hasn’t left the station. As soon as we learn the power of creating and marketing it a portfolio, we can start right away.

Here’s how to create a photography portfolio that brings results.

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERERead more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/103-how-to-create-a-professional-photography-portfolio-to-grow-your-business-part-2
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/

Being laser-focused about where we want to take our business and working on the right aspects that will bring results.

Creating a portfolio and marketing it, is a huge part of building a photography business.

In fact, it is the key step in starting right because if the client does not like what they see, there’s no 2nd conversation from there.

But when our portfolio is created the right way and shared the right way, it helps us work with better clients, negotiate better rates, and in fact, raise our rates.

The secret lies not just in creating beautiful work but also in being smart and strategic about how we create, share, and update it.

We are always creating new content, new photos, new recipes, new videos. It’s so easy to start being strategic about our content creation anytime.

We can start today.

The beauty of it is that it’s never too late. The train hasn’t left the station. As soon as we learn the power of creating and marketing it a portfolio, we can start right away.

Here’s how to create a photography portfolio that brings results.

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERERead more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Previous Episode

#102- 3 Powerful Ways to Bounce Back from a creative block without sabotaging your self-esteem

This week on the podcast, I’m sharing 3 powerful ways to bounce back when you’re not loving your work.

I share ways to shift your focus, your energy and your photography efforts when you’re feeling stuck or blocked. Some of the ways might feel counterintuitive but are highly effective.

I share how to look at your work when you’re not loving it, what action to take with creations that are not up to your expectations, how to work smarter to actually start seeing improvements in your photography skills, how to get clarity and keep your creative energy flowing.

Look at photographers who’ve been in the industry for over a decade and are still going strong. What do you think is their secret?

Truth is, there is no Creative who is spared from low phases, from feeling discouraged, having self-doubt, and not liking what they create. Even the photographers who’ve been in the game long enough have experienced these phases. The only difference is that when they begin to feel the low point, they know how to address it.

We can’t run away but we can definitely empower and prepare ourselves to deal with such phases to limit that spiral feeling, and come out of it stronger. And with time such blocks, or phases become easier to navigate through.

Always remember that our mindset and actions can block creativity and growth. Creativity thrives in a light, nimble space, not one filled with self-criticism or pressure.

Tune in to learn three ways to bounce back & continue creating beautiful work without sabotaging your creativity or self-esteem.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERERead more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available athttps://www.myfoodlens.com/blog/102-3-powerful-ways-to-bounce-back-from-a-creative-block-without-sabotaging-your-self-esteem
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/

Next Episode

#104 - How to elevate your visual storytelling skills to hook your audience & attract clients

Food photographers are called visual storytellers for a reason. We are known to create photos that tell a story, and transport a viewer into the frame.
The best part is that we can tell if our photos have a strong storytelling element in them or not because it shows. It shows in the results that they bring. They either attract more clients, bring more traffic to our blog, captivate a viewer, garner beautiful comments on Instagram or win awards.

Photos with powerful storytelling make an impact and bring results.

But creating an impactful visual story every time isn’t always easy. We can run into an idea shortage or a creative block. Sometimes, we get so caught up in the technology side of photography that we miss the storytelling part. And other times, we underestimate the power of a strong story and don’t give it enough time and attention. Oh, and sometimes, we do create stories, but they don’t bring results, indicating a weak storyline.

As simple, and fun as it sounds, storytelling can be our superpower but only when we know how to create it and it brings us some sort of results.

In this week’s podcast, I’m sharing my guest appearance on the popular Eat Blog Talk podcast, where we dove deep into how to build a compelling visual story in food photography.

Whether you're shooting recipes for brands or looking to improve your food photos, this episode is packed with practical tips, fresh perspectives, and ways to avoid common storytelling mistakes.

I share how to craft compelling visual stories, even with the trickiest food subjects, why your photos might lack impact, how to create a "hook" in your images, break free from creative blocks, and easy ways to tap into viewers’ emotions and imagination and use it to attract clients.

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERERead more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/104-how-to-elevate-your-visual-storytelling-skills-to-hook-your-audience-attract-clients
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/