My Digital Farmer Podcast - 234 The Three Most Powerful Words in Farm Marketing

234 The Three Most Powerful Words in Farm Marketing

10/25/23 • 34 min

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When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like:

certified organic by USDA
grass-fed, regeneratively-raised
locally-sourced
raw and unfiltered

That's great, but that may not be enough.

The problem with just focusing on features in our marketing is that we (as the salesperson) have assumed that the customer has a level of understanding he/she simply doesn’t have. From the inside looking out, we think, “Everyone knows why it matters that my honey is unfiltered!”

My friends, they don't.

Which is why, you need to learn 3 very powerful words that will immediately transform this list of features into a list of BENEFITS. When you start using these 3 words in your marketing, you'll begin to show your customers what's in it for them.

You need to answer the question: "So what that your honey is raw and unfiltered?..."

You want to know what these 3 words are?...

Listen to this episode to find out, and hear lots of examples for how to use them in farm marketing.

See if it helps you increase your sales.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by: The Thriving Farmer Podcast. In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.

Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/

Hit play and let's get started! Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like:

certified organic by USDA
grass-fed, regeneratively-raised
locally-sourced
raw and unfiltered

That's great, but that may not be enough.

My friends, they don't.

You need to answer the question: "So what that your honey is raw and unfiltered?..."

You want to know what these 3 words are?...

Listen to this episode to find out, and hear lots of examples for how to use them in farm marketing.

See if it helps you increase your sales.

Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/

Hit play and let's get started! Some of the resources mentioned in this episode:

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Previous Episode

233 Ten Helpful Tags to Set Up in Your Email Service Provider

Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them.

You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO.

Ahhh.... the power of LABELS.

When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way.

So where can you add these "tags" to make sure you're sending your message to the right people?

In your email service provider.

I'm often asked, "But Corinna, what kind of tags could I use?" In today's episode, I'm sharing over 10 different "tags" you can use to label your customers with inside your email service provider. I want you to listen to the ideas, identify the ones that makes sense for YOUR business, and then GO SET THEM UP!

Now be careful! Don't waste your time adding too many tags. Just focus on the ones you'll actually find helpful and use.

How do you want to "sort" your list? <== that should be your guiding question.

Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Which email service provider do I use? I use ConvertKit, and I LOVE it. I am an affiliate for them, so if you decide to try them out, use this affiliate link, and I'll get a small commission to help support my work at DigitalFarmer. I also encourage you to look at Drip or Active Campaign.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Next Episode

235 How to Build a CSA Renewal Promotion Step by Step

Do you wish more of your current CSA members would renew their share early?

I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer.

My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 months before we start our season. And most of them came on day one of the promotion period.

In today's podcast, I'm doing a full-scale audit of the whole process, and sharing my 4 step framework that can guide your own planning process behind big promotion launches. This framework can help you build any sales promotion for your farm.

If you're a CSA farmer, this will give you some great ideas for how to build hype and turn your renewal promo into an event.

Some of the resources mentioned in this episode:

Need free Farm Marketing training? Join my email list! I have a free "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

CSA Early Renewal Campaigns -- Online Course! Today's podcast does an overview of my 2023 CSA renewal campaign, but I have a deep-dive digital course that will help you personalize the material and build out your own "launch" promotion strategy. The course is called CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. You'll learn how to build a compelling offer, write the sales emails and social posts, how to create a pre-launch runway, what to talk about in your messaging, and more. I also include swipe files for email copy and social media posts to show you what kinds of messaging you can create over a 7-10 day period to drive the sales.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer