Google Ads made simple with Kaity Griffin

07/10/24 • 61 min

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!

You'll Learn How To:

Basic overview and evolution of Google Ads
Importance of conversion tracking in ad campaigns
The strategy behind keyword research and targeting
Comparison between Google Ads and Meta ads
Mistakes to avoid when setting up Google Ads
Using tools and methods for effective keyword research
Metrics to track for assessing Google Ads performance
Tips for crafting effective ad copy and visuals for Google Ads
Importance of key phrases in Google Ads
Use of competitor and brand campaigns
Strategies for Optimising Google Ads
Legalities of using trademarks in ad copy
Impact of AI on marketing and ad management
Kaity's approach to leveraging automation and AI tools
Balancing business growth with family life
Marketing strategies for small businesses and digital agencies
Role of continuous learning and investing in education
Personal achievements and business milestones

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

You can sign up to learn more about Google Ads at Profitable Promotion or try out Kaity's Bootcamp first.

Connect and get in touch with My Daily Business

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and

You'll Learn How To:

Basic overview and evolution of Google Ads
Importance of conversion tracking in ad campaigns
The strategy behind keyword research and targeting
Comparison between Google Ads and Meta ads
Mistakes to avoid when setting up Google Ads
Using tools and methods for effective keyword research
Metrics to track for assessing Google Ads performance
Tips for crafting effective ad copy and visuals for Google Ads
Importance of key phrases in Google Ads
Use of competitor and brand campaigns
Strategies for Optimising Google Ads
Legalities of using trademarks in ad copy
Impact of AI on marketing and ad management
Kaity's approach to leveraging automation and AI tools
Balancing business growth with family life
Marketing strategies for small businesses and digital agencies
Role of continuous learning and investing in education
Personal achievements and business milestones

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

You can sign up to learn more about Google Ads at Profitable Promotion or try out Kaity's Bootcamp first.

Connect and get in touch with My Daily Business

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and

Previous Episode

Are you using content buckets in your marketing?

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in!

You'll Learn How To:

Introduction to content pillars and content buckets
Differentiating between content pillars and content buckets
Examples of effective content pillars
Strategies for creating engaging content
Importance of aligning content with brand identity
Tips for maintaining fresh and relevant content
Analysis of audience engagement with different content buckets
Personal experiences in creating content strategies
Announcing Group Coaching and scholarship opportunities

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Next Episode

When you feel like you're failing at business

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in!

You'll Learn How To:

Overview and praise for the Netflix show "One Day"
A personal reflection on grief and its parallels to business challenges
The concept of overcoming difficult tasks in business
Encouragement for listeners facing current hardships

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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