My Biggest Lessons with Chris Meade

Ecommerce Legend, Ezra Firestone shares his secrets for driving millions of dollars of profits in this replay of DTCX.

If you want more trainings like this, make sure you register for the next DTCX event.

Make sure join the DTCX community here.

Anne Thomas is the cofounder of the Design Packs Shopify app, which adds new sections and page templates to your store for a custom look.

When she's not helping merchants makeover their stores, she also conducts technical and UX audits through Shop Critique and teaches web development part-time.

Previously, she was the Tech Director at Out of the Sandbox and helped launch themes like Turbo and Flex.

On this DTCX podcast, exceptional ecommerce, Anne Thomas talks about a number of Shopify Updates to their Online Store 2.0 including the much anticipated Sections Everywhere.

Rhian is the founder and CEO of Govalo. They make gifting on Shopify easy. Prior to this she co-founded venntov, the creators of SEO Manager,Order Lookup, and Clockedin. She has been building in the Shopify ecosystem for almost a decade.

In this episode we talk about:

2:00 Challenges of giftcards, including making a better gifting experience for the people buying. There are also accounting and regulatory challenges. Giftcards are a liability on your balance sheet. Starbucks has over $1,000,000,000 in liabilities based on gift card balances.

5:20 Selling multiple gift cards is difficult, especially for teams and group or corporate gifting

7:00 Unique uses of giftcards including out of stock and loyalty and growth.

9:00 Integrations with apps like Klaviyo

13:00 Navigating a cookieless world

Lucas Walker is a serial entrepreneur founding Venngage, Treats Happen, and Rolled Up. Connect with him on Twitter, and LinkedIn.

John Roman is the co-founder and CEO of BattlBox, and Carnivore Club. They’re bad ass subscription boxes, with a show on Netflix, and they sold last year.

Reducing passive churn

- Make sure your payment processor has auto card updater

- Walk through Churnbuster flow

- Once Churnbuster completes it’s campaign, our CS team takes over and make attempts from their end

Getting a show on Netflix

- We have always lead with Content and Community as two of our main pillars. Content first lead to us amassing a following and eyes of a production studio.

Selling your business

- Go ahead and make sure your finances are in order

- Your TTM tells us a good story

- If you are a certain size, you are going to need audited books

Ash Melwani is cofounder and CMO at Obvi, a health and wellness supplement brand. He joins Chris Meade to talk about the growth of their brand to over $30M in sales over the last 30 months.

3:30 Setting up partnerships with legacy brands like Entenmann's and Reese's for partner and customer value and understanding.

9:00 Advanced marketing and collaborating with other brands.

12:00 Ash shares his biggest lessons which include not testing enough, bad flavours.

15:00 Keeping it simple with unanimous approval in house for flavouring.

17:00 Power of their Facebook community for R&D.

19:00 How the 3 co-founders came together to play to each other's strengths.

Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.

Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.