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My Amazon Guy

My Amazon Guy

Steven Pope

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

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Top 10 My Amazon Guy Episodes

Goodpods has curated a list of the 10 best My Amazon Guy episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to My Amazon Guy for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite My Amazon Guy episode by adding your comments to the episode page.

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Learn how to launch a brand on Amazon in 2025 and succeed with strategies from Steven Pope. Get tips on pricing, PPC campaigns, and creating a winning listing.
Need amazon help? Reach out to us now: http://bit.ly/4eOvhzu
#AmazonSelling #AmazonTips #AmazonBrandLaunch #AmazonSuccess #SellingOnAmazon
Watch these videos on YouTube:
How to get customer to BUY MORE on Amazon https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2
Why you should understand your product when selling on Amazon https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3
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Curious about our services? Get a free quote: http://bit.ly/4g4Zs6h
Amazon issues? Get the fix here: http://bit.ly/3B4ig70
See how we can grow your sales: http://bit.ly/3Vbhtb6
Timestamps
00:00 - Eliminate Distractions, Focus on Basics
00:17 - Overview of Amazon Selling Challenges in 2024
00:34 - How to Successfully Launch a New Brand on Amazon
01:11 - Strategies to Increase Traffic and Conversion
02:02 - The Importance of Staying in Stock
03:02 - Why Brands Don’t Matter on Amazon
05:26 - Starting with a Lower Price to Launch Effectively
06:59 - Improving Clickthrough Rate with Better Images
08:38 - Defining a Customer Avatar for Better Sales
10:09 - Narrowing Your Target Audience to Boost Sales
12:01 - Launch Pricing Strategies for Faster Sales
14:13 - Dynamic Pricing Lessons from Best Sellers
17:02 - PPC Strategies for New Amazon Brands
22:14 - Adding Keywords to Images for Better CTR
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Watch it on YouTube: https://youtu.be/dlzVxjGMcyA
Success is about more than just winning on Amazon. Steven Pope shares how taking care of your health can help you do better at work and reach your goals without burning out. Learn why balancing work and self-care is key to staying productive and energized. This video is for anyone who values their health and wants to stay strong in business. Take care of your health now, before you have to—your success depends on it.
#AmazonSellers #WorkLifeBalance #ProductivityHacks #HealthyWorkLife
Timestamps:
00:00 - The Secret to Reaching Your Goals Without Burning Out
00:25 - Why Health and Work Go Hand in Hand
00:40 - The My Amazon Guy Way: Success Through Balance
01:00 - How Taking Care of Yourself Boosts Productivity
01:25 - Work-Life Balance at My Amazon Guy
01:45 - Why You Shouldn’t Go Full Throttle All the Time
02:00 - How to Crush Your Goals and Stay Strong

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Watch it on YouTube: https://youtu.be/PG69xgoe_n8
Here's how to transfer your Amazon Seller account safely and avoid losing sales history, Buy Box, and PPC data.
Seller Central account restricted due to an invalid charge method? Watch this https://www.youtube.com/watch?v=3VRXoWPDI14&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=4
Watch these videos next:
Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers https://www.youtube.com/watch?v=fhouXBQHeyU&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=6
How To Make Sure You Never Get Locked Out of Seller Central https://www.youtube.com/watch?v=HTErlQS3rB8&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=7
#AmazonSellers #AmazonAccountTransfer #AmazonBusiness #EcommerceTips #MyAmazonGuy
Steven Pope's private coaching link:
https://calendly.com/myamazonguy/coaching
Full Guide to Transferring an Amazon Account:
https://myamazonguy.com/transfer
Get Help with Your Amazon Account:
https://myamazonguy.com/seller-central-amazon
Timestamps:
00:00 - Can You Transfer an Amazon Account?
00:20 - The Myth: Amazon Says You Can’t Transfer Accounts
00:50 - Why Transferring an Account is Complicated
01:15 - What to Do When an Amazon Account Owner Passes Away
02:00 - Risks of Losing Sales History, Buy Box, and PPC Data
02:30 - Key Tips for a Smooth Amazon Account Transfer
03:00 - First Step: Take Control of Email Login
04:00 - Why You Can’t Use a Previously Linked Amazon Email
04:45 - How to Transfer the Bank Account Safely
05:30 - Handling User Permissions and Admin Access
06:15 - Gather Necessary Legal Documents for a Transfer
07:00 - When to Update Business Info and Tax Details
08:00 - Managing Two-Step Verification During the Transfer
09:00 - Setting Up Inventory Replenishment Alerts
10:00 - Common Pitfalls and Account Suspension Risks
11:00 - Why Selling Your Account Can Come Back to Bite You
12:00 - Final Tips for Avoiding Account Transfer Issues

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Watch it on YouTube: https://youtu.be/0CoIAiD7Qqg
In this video, Muhammad Harris, a PPC Advertising Specialist from MAG, will guide you step-by-step on how to use the Bulk Negation Tool to clean up your Amazon PPC campaigns and stop wasting money. If you're dealing with search terms that are costing you but not bringing sales, this tool can help.
Muhammad will show you the reports you need for Sponsored Products and Sponsored Brands. You'll learn how to spot search terms that get a lot of clicks but no sales, how to download the reports, use the tool to fix the problem, and upload the changes to your ad console.
Watch as he takes you through each step to save money and improve your campaigns with just a few clicks.
#amazonppc #amazonppcoptimization #amazonppctips
→ Want to increase your Amazon sales or solve a problem?
Visit https://myamazonguy.com for expert assistance.
→ Learn how to run better PPC campaigns and lower your ACOS today
Visit https://myamazonguy.com/ppc/
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps
00:00 - Introduction to Bulk Negation Tool
00:30 - Required Reports: Search Term and Bulk File
01:30 - Creating and Downloading Search Term Reports
02:30 - Filtering and Copying Data from Search Term Reports
03:30 - Running the Bulk Negation Tool for Sponsored Products
04:30 - Reviewing Results and Applying Negation Filters
05:30 - Choosing Match Types and Preparing the Bulk File
06:30 - Uploading the Negation Bulk File to Amazon
07:30 - Handling Errors and Sponsored Brands Report
08:30 - Final Steps and Wrapping Up

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Dustin was asking me what rice cooker he should get, and I told him "Anything above $100." Then went through my old orders, found the $119 one I bought in 2019. It's now $169 on Amazon. 37% inflation is real guys. Raise your prices for Black Friday and Cyber Monday!
Rice Cooker in question: https://www.amazon.com/gp/product/B0074CDG6C/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1
#raiseprices #amazonfba #amazonseller

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Learn how to create a powerful strategic vision for your Amazon brand to decrease risks and maximize growth. Discover the importance of setting clear goals, budgeting effectively, and taking decisive action. Follow along as he explains how to determine your focus between profitability and growth, and how to use this focus to create a customized plan. Learn about effective budgeting for growth and the significance of ad spend strategies, including how to allocate your budget to maximize your return on investment.
This video is packed with insights on how to stop planning excessively and start acting to drive real results. Whether you're new to the Amazon platform or looking to refine your strategy, these tips will help you take your brand to the next level. Don't let indecision hold you back—set your goals, create your vision, and take action today.
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction
00:12 - Importance of Strategic Vision
00:30 - Setting Clear Goals
01:01 - Budgeting for Growth
01:32 - Effective Ad Spend Strategies
01:54 - Marketing Traffic and PPC
02:17 - Taking Action Quickly
03:07 - Vision Without Action is Useless
03:21 - Final Thoughts on Strategic Vision
#AmazonFBA #EcommerceTips #BusinessStrategy #AmazonGrowth #MyAmazonGuy

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My Amazon Guy - How Dangerous Goods Are Classified on Amazon
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09/05/24 • 6 min

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Understanding how to manage dangerous goods on Amazon is essential for any seller working with products classified as Hazmat. Noah Wickham covers everything you need to know about Amazon’s rules for handling these products.
Get a simple breakdown of the three main types of dangerous goods on Amazon: non-dangerous goods, FBA-eligible dangerous goods, and products that require participation in the Dangerous Goods Program. You’ll also discover which products are considered hazardous and how these classifications impact your ability to sell and ship.
Amazon’s rules can sometimes be confusing, especially when dealing with Safety Data Sheets (SDS) and applying for the Dangerous Goods Program. Noah will guide you step by step through the process, helping you understand the classifications, manage returns, and ensure your inventory stays compliant in Amazon warehouses.
Knowing the rules might just save your business from a massive headache (and a lot of returns). Just saying.
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
-------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Dangerous Goods on Amazon Overview
00:40 - Types of Dangerous Goods Classifications
01:30 - Shipping and Handling of Dangerous Goods
02:20 - Dangerous Goods Program and Application Process
03:15 - Hazmat Classifications and Restrictions
04:00 - Review Process for Dangerous Goods Program
04:45 - Disputing Dangerous Goods Classifications
05:30 - Selling Dangerous Goods on Amazon

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My Amazon Guy - Amazon FBA Fee Changes (2024) - How to Cope
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03/03/24 • 7 min

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• FBA Prep Fee Breakdown https://amzprep.notion.site/Amazon-Fee-Changes-in-2024-915c59d82984471881dbb84891997fa5
• Fulfillment Fees Increase: Fulfillment fees for standard-size items have risen by an average of 5-8%, impacting the overall cost for sellers utilizing Amazon's fulfillment services.
• Long-Term Storage Fee Adjustments: Long-term storage fees have been adjusted, with the minimum storage duration for assessing fees reduced from 365 to 180 days. This change may impact sellers with slow-moving inventory.
• Storage Fee Changes: Storage fees have been restructured, incorporating a tiered pricing model based on the product's volume. Smaller items may experience increased storage costs.
• Removal Fee Updates: Removal order fees have been revised, affecting sellers who need to retrieve or dispose of their inventory from Amazon fulfillment centers.
• New Packaging and Prep Service Fees: Amazon FBA has introduced fees for optional packaging and prep services. Sellers opting for Amazon's services in these areas will now incur additional charges.
• Category-Specific Fee Adjustments: Fees for certain categories have been updated. Sellers in specific niches may experience changes in referral fees or other category-related charges.
• Returns Processing Fee Increase: The fee for processing customer returns has been increased, impacting sellers who frequently deal with product returns.
Stay ahead with the latest Amazon seller updates as Steven Pope dive into the 2024 fee changes impacting Amazon sellers. From increased fulfillment fees to revised storage and removal costs, learn how these adjustments will affect your Amazon business. This video provides a thorough analysis of all significant fee updates, including category-specific adjustments and new logistics challenges. Whether you're dealing with small items or managing a large inventory, discover strategic insights to navigate these changes effectively. Plus, get tips on optimizing your inventory performance and exploring Amazon's new services. For Amazon sellers seeking to maintain profitability and efficiency, this video is packed with critical information and strategies. Subscribe for more updates and insights into Amazon's evolving marketplace.
#FBAFeeUpdate2024 #AmazonSellingTips #EcommerceFeeStrategies #SellerFeeInsights
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
→ Save 20% on your first 6 months of Helium 10!
↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id
→ Already have Helium 10?
↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
Join My Amazon Guy on LinkedIn:
https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon "gurus" who share mistakes have more buy-in with their audiences.
Ask me how I know.
Every time I post my mistakes, I make more money.
I get paid to make mistakes? Yes.
When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.
I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).
As time went on, the agency took off (20-mil ARR now).
But the product business mistakes piled up.
I built more brands, and dropped hundreds of thousands of dollars on equipment.
I spent 27.5k a month on warehousing (stupidest Amazon mistake I've made).
And you thought the new FBA fees were bad?
I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.
I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.
My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.
I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here's me troubleshooting for hours and fixing it.
I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what's possible.
It was great, and honestly the content stands up to today.
My passion through all of this has always remained the same: Education.
I am an educational company that happens to be selling on Amazon, that happens to be an agency.
And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.
The mistakes I posted here aren't even the biggest ones I've made in business. The biggest one cost me 2-million dollars.
And that's exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.
Or you could hire the guru who claims everything is going well...
P.S. Pic of Boracay - if Amazon is an island, you gotta go through that cave to find success. You can't just walk the beaches.
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Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon's changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you're a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon's complexities and thriving as a seller.
#AmazonSellingTips #EcommerceMistakes #OnlineBusiness #AmazonFBA
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/

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My Amazon Guy - ASIN Review - Ellie Womens Shoes - Amazon FBA
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09/03/23 • 6 min

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Watch as Evangeline from My Amazon Guy reveals potent enhancements for your Amazon strategy.
Uncover the traffic-driving magic of keywords and harness a dynamic balance between organic and sponsored ratios. Explore untapped potential, closing the gap between you and competitors, increasing visibility, and boosting revenue.
Dive into optimizing your image gallery, A+ content, and listings. Craft compelling titles, bullet points, and captivating images that resonate with your audience. Discover modules that silence competitors and maximize listing impact.
Ready to supercharge your Amazon sales? We master PPC, SEO, design, catalog merchandising, empowering your business growth.
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
CHAPTERS
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0:00 Amazon Strategy
0:45 Keyword Distribution and Performance Analysis
3:00 Market Share Analysis
4:06 Image Gallery Enhancement
5:03 A+ Content
5:55 Comprehensive Services

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FAQ

How many episodes does My Amazon Guy have?

My Amazon Guy currently has 1508 episodes available.

What topics does My Amazon Guy cover?

The podcast is about Marketing, Entrepreneurship, Business Marketing, Ecommerce, Podcasts, Business, Amazon and Amazon Seller.

What is the most popular episode on My Amazon Guy?

The episode title 'How I Grow Sales on Amazon with JUST Image Updates' is the most popular.

What is the average episode length on My Amazon Guy?

The average episode length on My Amazon Guy is 22 minutes.

How often are episodes of My Amazon Guy released?

Episodes of My Amazon Guy are typically released every day.

When was the first episode of My Amazon Guy?

The first episode of My Amazon Guy was released on Mar 7, 2020.

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