Steph Silver discusses marketing, 2020, and the pivots she had to make to keep her businesses thriving

Join me and Letty Sanchez, the owner and principal consultant at AEM Executive Consultants, as we look back at the year 202, talk about marketing and VINE pivoted during this pandemic. Steph also shares with us great pieces of advice on how you can find the right clients for your company and handle them better.

In this episode, you will learn:

· What sets their company apart from the other branding firms.

· The process is different for every single customer they have.

· Nurture your relationship with your clients and the right questions to ask them.

· Every kind of target customer has their own unique voice and wants.

· And much more!

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About Letty Sanchez:

Letty Sanchez serves as the Principal Consultant and Lead Business Strategist for AEM. She brings over 20 years of experience in sales, leadership, operations and marketing with achievement in driving growth, performance, and profitability. She has a reputation as a change agent, repeatedly called on to lead teams to success through strong collaborative and decisive leadership skills. Letty held several leadership positions with AT&T as well as the private equity companies that purchased her division. She was responsible for $30 to $45 Million in revenue and was ranked within the top 3% of the company in each of her respective regions.

During this time she met with thousands of businesses to discuss their strategies for success. She would routinely observe a high passion for their industry combined with low insight into business execution. Her methods across completely different industries proved successful again and again as she partnered to focus on solving their core business issues rather than focusing on selling products or services. Over the last 20 years she has had the honor of working with small to medium businesses from blue collar to white collar and all have had the same goals for their business: SUCCESS. Some measured success through revenue, some through work/life balance, some through how much they could give back to their faith, family or community. Whatever your goals, she is committed to creating a strategy for success.

You can find Letty Sanchez on...

Website: https://aemexecutiveconsultants.com/

Linkedin: https://www.linkedin.com/in/lettysanchez/

Phone: 512-484-7746

Email: [email protected]

Connect with Steph Silver and the MVP Business Podcast on:

Website:https://vine-collective.org/

Instagram:https://www.instagram.com/mvp_business_podcast/

LinkedIn:https://www.linkedin.com/in/stephaniebsilver/

Facebook:https://www.facebook.com/vinebrands/