#331 - Getting More People to Shows: What Kind of Problem Do You Have?

When it comes to music business books, articles, and podcasts about selling more tickets to your shows, most only focus on one piece of the puzzle: awareness. However, no amount of letting people know about your performance will solve the problem if they don't actually care. In today's episode, I cover a more healthy framework to consider when overcoming problems: by solving the ones you actually have.