Navigating Challenges and Inspiring Change - Managing Director with Perennial Properties, Melissa White

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Join us for a captivating discussion with Melissa White as she shares her remarkable journey in the multifamily industry. Discover how her background in the medical field prepared her for strategic leadership, and learn how she spearheaded positive change during challenging times. From advocating for industry diversity to championing eviction diversion programs, her commitment to the industry shines bright.
Melissa White is the Managing Director at Perennial Properties, where her commitment extends beyond providing exceptional service to residents to enriching the neighborhoods they call home. With over 20 years in the multifamily industry, including 16 years in leadership, Melissa brings a wealth of knowledge to her role. Perennial, an owner-managed company, boasts a diversified portfolio, encompassing high-rise, midrise, and garden-style communities, including workforce housing and 55+ communities.
Certified by the National Apartment Association with CAM and CAPS designations, Melissa's expertise lies in her innovative and results-driven leadership. Her keen analytical skills allow her to navigate complex financial data, making strategic investment decisions. Melissa's strategic mindset enables her to identify lucrative opportunities and mitigate risks, ensuring consistent asset performance. She actively engages with industry organizations, serving as Chair of the Board of Directors of the Atlanta Apartment Association and contributing to the National Apartment Association Services Board of Directors, among others. In January of 2024, Melissa made history as the first Black female Chair for AAA, a milestone she takes immense pride in achieving. Melissa also plays a crucial role in the City of Atlanta Mayor's Eviction Diversion task force, demonstrating her commitment to industry advocacy and community engagement.
While Melissa is dedicated to her professional endeavors, she cherishes family time with her husband Isaac and their two children, Kal-el and Harmony. Melissa White's leadership, experience, and advocacy make her an influential figure in the multifamily industry, leaving a lasting impact on Perennial Properties and the Atlanta Apartment Association.

Hear from Melissa about:

• Coming from the medical field and how well the dots connected to her career now.
• What happened early on that established her understanding of financials.
• Providing the right information for her owners to make a sound decision.
• The importance of defining the why.
• How getting owners and asset managers on camera more became a game changer.
• A blessing in disguise that didn't slow her down, but woke her up.
• How sometimes taking a step back is the way you take steps forward.
• Normalizing quitting before it becomes a toxic environment.
• Her new role at the Atlanta Apartment Association and how it was surprisingly unintentional.

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