How to Build a Multifamily Brand - Oliver Perry

Building your brand, whether you’re in real estate or another platform, requires you to identify who you want to serve and in turn determine how your service or skill addresses their problems. This is what Oliver Perry has learned so far in the multifamily real estate space. If the avatar is well defined, then the solutions will be clear. If there is clarity in the solutions he offers, then he’ll slowly be able to build a brand that’s unique to him.

[00:01 - 03:22] Opening Segment

• I welcome today’s guest, Oliver Perry

[03:23 - 11:28] Multifamily is a Math Problem

• Handling direct-to-seller conversations
• Who should be your target market?
• Mastering the underwriting process

[11:29 - 20:35] Building a Multifamily Brand

• Building your brand as a real estate investor
• The question to ask to start building your brand
• The 2 reasons people take action, real estate or not

[20:36 - 26:26] Closing Segment

• The importance of sales copy in your real estate investing
• Find Oliver at the links below
• Final words

Tweetable Quotes:

“Every decision that you make should be with your avatar in mind.” - Jerome Myers

“How do we actually create traffic? One is letters, two is phone calls, three is text messages, and four is networking.” - Jerome Myers
“What problem do you solve and how can you actually help people by solving that problem?” - Jerome Myers

“There is some selling in everything that you write.” - Jerome Myers
“The numbers just tell the story of the property.” - Jerome Myers

You can connect with Oliver by emailing [email protected] or get in touch with him on LinkedIn, Facebook, YouTube, and Instagram. Check out The Oliver Perry Show and learn how to grow your money through real estate!

Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3

Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB

Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC

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Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.