
Ego in Real Estate - Julie Holly
06/29/21 • 39 min
Ego is a common obstacle that keeps people from succeeding in their personal endeavors. The same is the case in the real estate industry. If you are not willing to take the time and effort and only looking for a shortcut, you might feel that the industry has failed you, when in fact, you’ve failed yourself. Julie Holly believes that investing in real estate should be purpose-driven and not solely motivated by money.
[00:01 - 03:41] Opening Segment
- I welcome today’s guest, Julie Holly
[03:42 - 11:41] Wrestling With Your Ego
- How to manage your ego while investing in real estate
- The cold hard facts of real estate investing
- Should you be a sophisticated investor?
[11:42 - 22:06] Being Disciplined in Real Estate
- The frustrating part of investing in real estate
- The importance of discipline, real estate or not
- Investing in one market only
- Should you do this?
[22:07 - 32:07] Purpose-Driven Investing
- How to put yourself in a better position as a property owner
- Real estate that is driven not only by money
- Are you planning to invest in more than one market?
- Here’s Jerome’s advice for you
[32:08 - 39:04] Making Money in Real Estate
- Julie breaks down her approach in looking for properties outside her market
- What you should know about crimes in neighborhoods
- The 2 things to make money in real estate, regardless of the market
[39:05 - 40:10] Closing Segment
- Find Julie at the links below
- Final words
Tweetable Quotes:
“If you don’t know what you’re investing in...you end up with a lot of work on your hands.” - Julie Holly
“You have to have the discipline and take the time.” - Julie Holly
Email [email protected] to get in touch with Julie or connect with her on LinkedIn. Visit Three Keys Investment to strategically grow your wealth without working harder. Listen to her on her podcast, Ask Me How I Know: Multifamily & Mindset
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC
Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.
Ego is a common obstacle that keeps people from succeeding in their personal endeavors. The same is the case in the real estate industry. If you are not willing to take the time and effort and only looking for a shortcut, you might feel that the industry has failed you, when in fact, you’ve failed yourself. Julie Holly believes that investing in real estate should be purpose-driven and not solely motivated by money.
[00:01 - 03:41] Opening Segment
- I welcome today’s guest, Julie Holly
[03:42 - 11:41] Wrestling With Your Ego
- How to manage your ego while investing in real estate
- The cold hard facts of real estate investing
- Should you be a sophisticated investor?
[11:42 - 22:06] Being Disciplined in Real Estate
- The frustrating part of investing in real estate
- The importance of discipline, real estate or not
- Investing in one market only
- Should you do this?
[22:07 - 32:07] Purpose-Driven Investing
- How to put yourself in a better position as a property owner
- Real estate that is driven not only by money
- Are you planning to invest in more than one market?
- Here’s Jerome’s advice for you
[32:08 - 39:04] Making Money in Real Estate
- Julie breaks down her approach in looking for properties outside her market
- What you should know about crimes in neighborhoods
- The 2 things to make money in real estate, regardless of the market
[39:05 - 40:10] Closing Segment
- Find Julie at the links below
- Final words
Tweetable Quotes:
“If you don’t know what you’re investing in...you end up with a lot of work on your hands.” - Julie Holly
“You have to have the discipline and take the time.” - Julie Holly
Email [email protected] to get in touch with Julie or connect with her on LinkedIn. Visit Three Keys Investment to strategically grow your wealth without working harder. Listen to her on her podcast, Ask Me How I Know: Multifamily & Mindset
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC
Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.
Previous Episode

Only 10% of Your List Will Invest - Michael Barnhart and Suzy Sevier
Raising capital is always a challenge. That’s why you “use other people’s money,” as you commonly hear from real estate folks. In the case of Suzy Sevier and Michael Barnhart, they learned that putting up an investor group was not enough.
They learned that they needed to ask and understand how their investors could raise money for their deals. This may be a hard question to ask, but nevertheless, something that should be raised so you will not be surprised if you are not able to raise enough money for your real estate investing.
[00:01 - 03:37] Opening Segment
- I welcome today’s guest, Suzy Sevier and Michael Barnhart
[03:38 - 08:58] Living Abroad and Investing in US Real Estate
- Susy shares the story of how they found the real estate industry
- Investing in US real estate while living overseas
- Michael tells us why networking is important in real estate
[08:59 - 17:05] Not Enough Investors
- Suzy breaks down their multifamily deal
- The realities of closing a real estate deal
- Michael shares his thoughts
- Suzy talks about their first “hiccup” in raising capital
[17:06 - 25:21] Asking the Hard but Needed Question
- Why you should your investors how they raise capital
- Certified Rent Rolls cannot be relied on and here’s why
- What are Certified Bank Deposits?
[25:22 - 27:32] Closing Segment
- Find Suzy and Michael at the links below
- Final words
Tweetable Quotes:
“Networking is a lifeblood of real estate, especially multifamily real estate.” - Michael Barnhart
“Every part of the process takes time and takes patience.” - Suzy Sevier
Resources mentioned
Reach out to Suzy on LinkedIn or [email protected]. Get in touch with Michael on LinkedIn. Check off your bucket list now, not after retirement, with Suzy and Michael.
- Visit Adventurous REI on Facebook, Instagram, and LinkedIn.
- Download Suzy and Michael’s free checklist for real estate investing. Start here.
- Listen to their podcast, “The Adventures of a Real Estate Investor”
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC
Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.
Next Episode

Should I Sign a Loan Without Voting Rights? Chalmette Ray
Investors would not co-sign a loan for their little cousin, so there’s no reason they will for a stranger they barely know. Chalmette Ray has learned this lesson, alongside other important facts on syndications and joint ventures and limited and general partners. She has also realized that investments and businesses are two different things and that one is advised to be done before the other due to some practical reasons.
[00:01 - 07:35] Opening Segment
- I welcome today’s guest, Chalmette Ray
- Chalmette talks about her inspiring journey to real estate
[07:36 - 17:12] Syndication vs. Joint Venture
- Why syndication is more popular than joint venture (JV)
- The role of limited partners in syndications and JVs
- Should you be an active operator or a passive investor?
[17:13 - 27:47] Business or Investment
- The advice you need to hear about building a business or an investment
- Let’s talk about risk in real estate
- Facts about vertically integrated firms you need to know now
[27:48 - 35:07] Voting Rights in a Loan
- Signing a loan with--or without--voting rights
- Here’s an interesting thought about convenience in real estate investing
[35:08 - 36:31] Closing Segment
- Find Chalmette at the links below
- Final words
Tweetable Quotes:
“The difficulty in being in a joint venture is the same as it is with being a general partner.” - Jerome Myers
“Business owners are able to grow and create equity, you have the leverage, you know how to pull them. And in that operation, you take that equity created, and then you drop that down into the investment.” - Jerome Myers
Resources Mentioned
You can connect with Chalmette by emailing [email protected] or get in touch with her on LinkedIn, Facebook, and Twitter.
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC
Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.
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