It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared towards Gen Z and Gen Alpha to keeping their teams unified and aligned with a servant-leader mindset, here’s what they had to say on Visionaries and how it could impact you and your teams.
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09/13/23 • 29 min
MTM Visionaries - PepsiCo and Claire’s CMOs Steer Iconic Brands into the Future
Transcript
Claire's and Pepsico Video
[00:00:00] Nadine Dietz: Hello, everyone. Welcome to Visionaries. I'm just going I'm very excited to introduce . Kristen Patrick, the EVP and CMO at Claire's and Mark Kirkham, who is the CMO PepsiCo International Beverages at PepsiCo sitting in Dublin right now.
And we're going to be talking about steering iconic brands into the future. But before I bring on my guests, I [00:01:00] just have a couple of notes. I want to thank our partner,
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